The Pigskin and the Picture Tube: The National Football League's First Full Season on the CBS Television Network

Cressman, Dale L.; Swenson, Lisa

doi:10.1080/08838150701457537

Cited by 8 publications

(2 citation statements)

References 25 publications

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“…Television. Much is written about the historical relationship between television and football (Cressman & Swenson, 2007;Patton, 1984;Mullen & Mazzocco, 2000;O'Neil, 1989). A theme recurring in this literature is the idea that television and football have a symbiotic relationship, as they influence and transform the other.…”

Section: Literature Reviewmentioning

confidence: 99%

The Simplification of NFL Team Logos: Television and Graphic Design in the 1950s and 1960

Mullen,

Ferri,

Borchard

2009

Pop. cult. rev.

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This study analyzes National Football League team logos and the way they have changed. Focusing on the relationship between television and logo design, it explores the influence of the medium on design, beginning in the 1950s, as influences in graphic design during this time apparently caused changes in logo design. This paper argues that the technical requirements of television and changes in aesthetic philosophy in the field of graphic design contributed to the makeover of football team logos during this era, with visual data corroborating our assumptions.

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Section: Literature Reviewmentioning

confidence: 99%

The Simplification of NFL Team Logos: Television and Graphic Design in the 1950s and 1960

Mullen,

Ferri,

Borchard

2009

Pop. cult. rev.

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“…The pivotal moment for television sports in the United States came in 1956 when the NFL negotiated a one-year, season long contract with CBS (Cressman & Swenson, 2007). That marked the first time a league had negotiated on behalf of the teams, and it would set the standard for how future network television negotiations would proceed.…”

Section: Communication Based Researchmentioning

confidence: 99%

Communication In Live Sports Broadcasts: Attributions Of Task Performance Errors

Lynn¹

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A single study was conducted exploring perceptions of causal attributions communicated through a task performance error during a live sports broadcast. Participants were recruited from within the live broadcast sports community and causal attributions of a camera operator's performance were measured using a Multidimensional Observer Attributions for Performance Scale (MOAPS) developed by Rutherford, Harari, and Rudolph (2013). Additional scales were created to measure perceptions of importance, frequency, and future hiring recommendations. Results found that following a camera mistake in a live sports broadcast, the camera operator's relationship with the director significantly influenced future hiring recommendations and attributions of ability in certain conditions. A camera operator in a close relationship with a director was more likely to be recommended for future work compared with a camera operator in a distant relationship with a director. As expected, fatigue had no significant impact on future hiring recommendations. However, fatigue influenced attributions of luck in certain conditions. This study extended attribution theory into the area of live sports broadcasts and sports communication generally. Practical and theoretical implications of the results are discussed.

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Sport and the Media

Walker¹,

Bellamy²

2014

A Companion to American Sport History

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The Pigskin and the Picture Tube: The National Football League's First Full Season on the CBS Television Network

Cited by 8 publications

References 25 publications

The Simplification of NFL Team Logos: Television and Graphic Design in the 1950s and 1960

The Simplification of NFL Team Logos: Television and Graphic Design in the 1950s and 1960

Communication In Live Sports Broadcasts: Attributions Of Task Performance Errors

Sport and the Media

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