The phenomenon of participating: From apart to win, to playing a part

Varey, R; Sörhammar, D; Kadirov, Djavlonbek

doi:10.26686/wgtn.12786665

Cited by 1 publication

(3 citation statements)

References 34 publications

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“…It is assumed that technology is publicly available gratis which has been previously created. Hence, the total input/output is not only a private good, but also a public good based on "free gifting" (Varey, Sörhammar, and Kadirov 2015).…”

Section: Mass Contributory Participationmentioning

confidence: 99%

“…Not only automatic resource acquisition, but also constructing fair and equitable provisioning systems that facilitate the sustainable utilization of resources should be the aim (Ferrell and Ferrell 2008). The value augmented with justice represents the desire to participate in meaningful, beneficial, and fair value-creating interactions (Varey, Sörhammar, and Kadirov 2015). Such a macro-turn in understanding actors' motives offers a different insight about marketing systems: the "output" of marketing systems is not only goods assortments but also a macro-service, which can be characterized as the provision of justice, meaningfulness, sustainable commerce opportunities, and inclusive participation in value creation (Varey 2013;Varey, Sörhammar, and Kadirov 2015).…”

Section: Existential Value Of Marketing Systemsmentioning

confidence: 99%

“…The value augmented with justice represents the desire to participate in meaningful, beneficial, and fair value-creating interactions (Varey, Sörhammar, and Kadirov 2015). Such a macro-turn in understanding actors' motives offers a different insight about marketing systems: the "output" of marketing systems is not only goods assortments but also a macro-service, which can be characterized as the provision of justice, meaningfulness, sustainable commerce opportunities, and inclusive participation in value creation (Varey 2013;Varey, Sörhammar, and Kadirov 2015). This includes the nourishment of capabilities to build lives people have reason to value (Sen 1999), social skill (Fligstein and McAdam 2012), and balanced opportunities to all citizens for pursuing individual and communal ends (Acemoglu and Robinson 2012; Daly and Cobb 1994).…”

Section: Existential Value Of Marketing Systemsmentioning

confidence: 99%

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Towards a Theory of Marketing Systems as the Public Good

Kadirov

2018

Journal of Macromarketing

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The Marketing-Systems-as-the-Public-Good framework proposed in this article outlines the general principles of interpreting change in marketing systems. The framework advances a view of purposeful temporal change based on collective practices that a) identify, develop and maintain key common resources; b) initiate public-private asset transitions; c) facilitate contributory participation of market actors in marketing system processes; and d) perpetuate attenuating mechanisms. These processes construct the system as the public good with non-excludable and non-subtractable (dis)benefits. The drive for further change arises when the system’s overarching structures infuse value creation practices with macromotive-based meaningfulness (e.g. the justice motive) which differentially resonates in market actors’ lived experiences, who through ongoing localized socio-political discourses and contestation undertake to correct perceived justice digressions. The case of the historical evolution of the Uzbek Bozor Marketing System illustrates the key elements of the proposed framework.

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Section: Mass Contributory Participationmentioning

confidence: 99%