The Persuasive Language Used in Advertisements in Magazine

Yuliah, Siti; Fitriyandi, Januar; Yahya, Muhammad

doi:10.35313/jbit.v7i2.3620

Cited by 2 publications

(1 citation statement)

References 10 publications

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“…It also encourages people to share your viewpoint and agree with you. Persuasive language, according to Yuliah et al, (2021), is a text that invites or influences someone or the reader to follow the writer's feelings.…”

Section: Introductionmentioning

confidence: 99%

Persuasive Language Used on Advertisements of Instagram Posts

Losi,

Rosida

2022

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This study aimed to find out the persuasive language on Starbucks advertisements on Instagram posts. The category of persuasive language was referred to Lamb's theory (2014). By using descriptive qualitative method, the researcher collected seventy data of Starbucks advertisements on Instagram posts. Then, the data were analyzed by categorizing and interpreting them into the correct categories. The research result and discussion showed that from 70 data which were taken from Starbucks advertisements on Instagram posts, there were 60 data found by the distribution as follow: 5 data of Alliteration, 6 data of Colloquial Language, 7 data of Connotation, 6 data of Evidence, 6 data of Hyperbole, 8 data of Inclusive Language, 5 data of Imagery, 7 data of Pun, 4 data of Repetition, and 6 data of Simile. The most used of persuasive language on Starbucks advertisements on Instagram posts was Inclusive Language because the company often use everyday or informal language to connect closer with the customers.

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Section: Introductionmentioning

confidence: 99%

Persuasive Language Used on Advertisements of Instagram Posts

Losi,

Rosida

2022

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Language Suggestion in Online Advertising of Figure Skating Ice Shows

Селеменева

2023

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The article is devoted to the problem of latent verbal influence on the attitudes of the addressee in the advertising sports discourse. The purpose of the work is to identify linguistic means that realize the suggestive potential in the advertising of figure skating ice shows. The analysis of media texts posted in the Russian social network “VKontakte” was carried out. 124 advertising texts for 2021—2023 were analyzed Methods of discursive and communicative-pragmatic analysis, content analysis, descriptive method were used. It has been established that the verbal component of the considered advertising texts in the social network “VKontakte” is characterized by a small volume, clear logical and compositional structuring, linguistic minimalism, substantiveness, expansion of the nominative case, as a result of which the range of linguistic means of suggestion used is limited. These include allusive anthroponyms (participate in the formation of 84% of advertising media texts), evaluative vocabulary (42 %), bifunctional declarative-exclamatory sentences (37 %), vocative sentences (21 %). It is concluded that the listed units reveal their suggestive potential by replacing rational justification with emotional argumentation; activation of different types of associations; the affective component of the impact, determined by the presence of sympathy specifically for domestic figure skaters; the effect of stereotypes of personalities and the background knowledge of the addressee.

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The Persuasive Language Used in Advertisements in Magazine

Cited by 2 publications

References 10 publications

Persuasive Language Used on Advertisements of Instagram Posts

Persuasive Language Used on Advertisements of Instagram Posts

Language Suggestion in Online Advertising of Figure Skating Ice Shows

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