The Persuasive Effects of the Information: Framing and Priming. Drama from the Club „Colectiv” and the Fall of Ponta Government

Abstract

The paper that we propose aims a constructivist analysis about persuasive effects that media can cause in the public space by interpreting and reconstructing of the social events. The analysis is based on a triangular grille, where the structural, communicational and interactional dimensions contribute to illustrate the ways in which media facilitate the formation of social representations, creating certain types of behaviour and determining specific actions. Moreover talk about a media representation of certain events that generate criteria to assess situations, determine judgments to be applied to these events and contribute to create collective action. The applied part of the paper aims to analyse the social context in which had held the fall of Ponta Government, on November 4, 2015, in the context in which a few days had gone from the drama which happened in the Club "Colectiv", on October 30, 2015. The analysis focuses on the effects of framing and those of priming on the means of mass communication have produced by the coverage of events related to this collective drama.