The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising

Fernandes, Juliana; Segev, Sigal

doi:10.1080/13527266.2024.2376918

Journal of Marketing Communications

2024

DOI: 10.1080/13527266.2024.2376918

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The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising

Juliana Fernandes,

Sigal Segev

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The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising

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References 59 publications

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