The Personality of the Influencers, the Characteristics of Qualitative Discussions and Their Analysis for Recommendations to Cultural Institutions

Abstract

Social media usage is affecting peoples’ views through opinion sharing, a fact that has started to attract cultural institutions, as it is possible that this procedure can possibly be a part of a museum experience. As the main goal of a cultural institution is the maximization of senses stimulation, the device that is offered to the visitors’ hands everyday and every moment, becomes an important tool for the art spaces. In this notion we perform research on issues that can be of great importance for the museum’s online presence and attraction. We focus on establishing the personality of influencers related to culture, as well as the characteristics of qualitative discussions on the social media. Crosscult Project is an EU funded project, that aims to spur a change in the way European citizens appraise History, and sets that basis of our research as the experiments are conducted within its scope of. Through the experimental procedure, we collect information in order to define the character of the influencer and the substances of a “serious” conversation. “Serious” conversations are regarded the ones in which a cultural organization can participate actively and benefit from the participation. We present the results of our experimental evaluation and analyze how cultural institutions can benefit from the outcomes of our research.

Digital Technologies and the Role of Data in Cultural Heritage: The Past, the Present, and the Future

“…CROSSCULT intends to target the understanding of European common history, which is achieved by providing advanced experiences and entertainment through social learning [90]. Within the scope of this project, a number of factors, including analysis of large data, were researched [91].…”

On How Technology-Powered Storytelling Can Contribute to Cultural Heritage Sustainability across Multiple Venues—Evidence from the CrossCult H2020 Project

“…After the visit, the app users could share their experience in social media, further promoting the venue to their circles of friends. Vivid discussions followed the museum visit where visitors exchanged opinions regarding the app content and the stories presented to them [27]. For example, the 36 people that participated in these social media discussions, discussed for one week issues related to appearance (women's, nudity, appearance as a code, etc).…”

Idea selection in design teams: a computational framework and insights in the presence of influencers

“…Researchers have studied influencers in the context of social media and have tried to identify their traits and personality that lead to influencing thousands of followers (Poulopoulos et al 2018; Berne-Manero & Marzo-Navarro 2020). However, in design teams, these influencers have not been studied.…”