The personality is political (especially for populists)

Ortega, Alberto López

doi:10.1080/17457289.2023.2189728

Cited by 1 publication

(3 citation statements)

References 67 publications

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“…An example of this is how the bonus that women receive disappears when cues are visual and women are lesbian or ethnically outgroup, or how the bonus is reversed when women are lesbian and non-white, regardless of whether the cues are text and visual. Additionally, the introduction of party labels diminishes the differential impact of visual versus textual cues, suggesting that social identities exert a certain inferential political influence, which diminishes once party affiliations are disclosed to respondents, congruent with what is found by López Ortega (2023).…”

Section: Conclusion and Discussionsupporting

confidence: 77%

“…With respect to invisible social categories such as being LGB or non-binary, we find robust evidence that visual cues penalize the electability. Finally, something that we consistently find across our analyses is that the presence of party labels reduce the differential effects of visual cues vs. text cues, suggesting that social identities carry some inferential political power that vanishes when party affiliations are unveiled to respondents (López Ortega, 2023).…”

Section: Resultsmentioning

confidence: 52%

“…This was done to see how the perception of the partisanship of a politician intersects with potential gender, ethnicity, and sexuality-based discrimination. Previous research has proven how including party labels mediates discrimination in similar conjoint analyses (López Ortega, 2023;Sen, 2017). This party attribute has four levels: Right-Wing CDU member, moderate CDU member, centrist GREENs member, and left-wing GREEN member.…”

Section: Fig 1 Experimental Groupsmentioning

confidence: 99%

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Visual Conjoint vs. Text Conjoint and the Differential Discriminatory Effect of (Visible) Social Categories

López Ortega,

Radojevic

2024

Polit Behav

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Does learning political candidates’ social categories through visual cues affect voter preferences? This paper explores this question by conducting a visual conjoint survey experiment with 2324 German voters, varying whether respondents received information on candidates through explicit labels or pretested AI-generated candidate pictures. The results confirm our expectations that the way in which social categories are perceived affects preferences, with visual cues having a more significant effect on voter preferences compared to textual cues, leading to more discriminatory preferences for certain social categories. Moreover, we show that the effect of visual cues is moderated by the visibility of social categories, with visible social categories, such as gender binaries and ethnic in-/out-group, eliciting more discriminatory preferences with visual cues. The study sheds light on how visible and invisible social categories affect political candidates’ preferences and emphasizes the importance of considering the intersectionality of social categories and their relationship with ideology.