“…We further call into question the idea that increasing R&D spending leads to innovation, new products and services, and economic welfare. On the contrary, we argue that as knowledge intensity of economic activity increases, unbundling of functional activities may no longer be possible: R&D, innovation, design, and branding may be activities that are intimately related with the manufacture of physical products (e.g., Cohen & Zysman, 1987; Cohen, Di Minin, Motoyama, & Palmberg, 2009; for the opposing view see Breznitz, 2007), in environments of rapid change, complexity, and uncertainty in particular. Further, manufacturing activities are not merely linked to knowledge‐intensive activities, they are themselves knowledge‐intensive activities in these environments.…”