The Perks of Being Female: Gender Stereotypes and Voters’ Preferences in Brazil

Abstract

Do voters rely on gendered stereotypes when evaluating candidates in Brazil? The literature shows that gendered stereotypes about politicians can result in women being consistently judged as unfit for office. This article investigates the influence of gendered stereotypes on voters’ preferences in a context that combines severe female underrepresentation and incentives for voters to rely on politicians’ personal attributes. In two survey experiments, I identify the gendered stereotypes of politicians in Brazil and estimate how they influence voters’ behavior toward hypothetical candidates who do or do not comply with those stereotypes. The findings suggest that voters hold positive stereotypes of women and a broad pro-female bias.