“…These early studies demonstrated that alcohol consumption could be examined under controlled experimental conditions and was not unique as a reinforcing commodity (e.g., Mello and Mendelson, ; Mendelson and Mello, ; Nathan et al., ). In addition, residential laboratory studies convincingly demonstrated that alcohol consumption was sensitive to increases in response cost and the presence of alternative reinforcers (e.g., Bigelow et al., ; Griffiths et al., ; Sanders et al., ; for a review, see Bigelow, ), key predictions from operant theory. Using self‐report measures, it is also clear that alcohol has both positively reinforcing properties that enhance an experience (e.g., stimulation, self‐perception, social enhancement, gustatory properties) and negatively reinforcing properties that remove unpleasant experiences (e.g., anxiolysis, alleviation of depression) (Carey and Correia, ; Corbin et al., ; Darkes et al., ; Herschl et al., ; Kuntsche et al., ).…”