2014
DOI: 10.1016/j.indmarman.2013.09.001
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The performance implications of power–trust relationship: The moderating role of commitment in the supplier–retailer relationship

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Cited by 104 publications
(140 citation statements)
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References 65 publications
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“…The nature of moral obligation as a driver of SME perception to reciprocate and continue relationships with their bank has been deemed redundant. This paper supports a contribution to B2B relationship marketing by adding to studies that have adopted the theoretical framework of commitment represented by affective and calculative commitment as two dimensions in their B2B relational studies (Bendapudi and Berry;Gilliland and Bello, 2002;Gounaris, 2005;Davis-Sramek et al 2009;Jain et al, 2014). Its further contribution is the development and refinement of a scale set that supports further research practice that seeks to measure affective and calculative commitment alongside behavioural intention for SMEs with respect to their banks in the context of an emerging economy with a mediocre history of banking performance.…”
Section: Discussionsupporting
confidence: 67%
“…The nature of moral obligation as a driver of SME perception to reciprocate and continue relationships with their bank has been deemed redundant. This paper supports a contribution to B2B relationship marketing by adding to studies that have adopted the theoretical framework of commitment represented by affective and calculative commitment as two dimensions in their B2B relational studies (Bendapudi and Berry;Gilliland and Bello, 2002;Gounaris, 2005;Davis-Sramek et al 2009;Jain et al, 2014). Its further contribution is the development and refinement of a scale set that supports further research practice that seeks to measure affective and calculative commitment alongside behavioural intention for SMEs with respect to their banks in the context of an emerging economy with a mediocre history of banking performance.…”
Section: Discussionsupporting
confidence: 67%
“…These include increasing communication (Zach 2013), avoiding coercion (Jain et al 2014), and increasing linkages (Park et al 2014). Fernandez et al (2014) identified trust as a ''key Table 2 Assessment of modeling support for requirements from Table 1 Technique A1 A2 A3 C1 C2 C3 I1 I2 I3 T1 T2 T3 R1 R2 R3 NFR Framework (Chung et al 2000) 9 9 9 9 9 9 9 9 9 4 4 9 4 9 9 i* (Yu 1997) 4 4 4 4 9 9 4 9 9 4 4 9 4 9 9 KAOS (Dardenne et al 1993) 4 4 9 4 9 9 9 9 9 9 4 9 4 4 4 e3Value (Gordijn et al 2006b) 4 4 9 4 4 9 9 9 9 9 9 9 4 4factor for success of co-opetitive strategies'' through an empirical study of the telecommunications satellite industry in Europe.…”
Section: Trustworthinessmentioning
confidence: 99%
“…O construto comprometimento é, por natureza, um construto multidimensional e a literatura sobre canais de marketing mostra diferentes visões das suas dimensões (Jain, Khalil, Johnston, Cheng, 2014). Diversos pesquisadores da área dividem o construto comprometimento nas dimensões afetiva, calculada e, algumas vezes, normativa (Bansal, Irving, Taylor, 2004;Ganesan, Brown, Mariadoss, Ho, 2010).…”
Section: Comprometimentounclassified