The Perception of Customer-based Brand Equity in China's tea industry: A case study Tian Shang Ren Jian Brand
Hui Wang,
Pongsiri Kamkankaew,
Phithagorn Thanitbenjasith
et al.
Abstract:Background and Aim: A brand equity might be its monetary value, its position in a company's balance sheet, or customers' loyalty and confidence in the goods offered by the business. This study aims to explore the level of perception of customer-based brand equity of the Tian Shang Ren Jian brand in China's tea industry and to study the guideline for Customer based Brand Equity development of the Tian Shang Ren Jian brand in China's tea industry
Materials and Methods: This research is a quantitative research me… Show more
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