The perceived value of dairy product traceability in modern society: An exploratory study

Charlebois, Sylvain; Haratifar, Sanaz

doi:10.3168/jds.2014-9247

Cited by 48 publications

(35 citation statements)

References 44 publications

(56 reference statements)

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“…Furthermore, consumers see transparency and traceability of milk products as critical. Charlebois and Haratifar (2015) also showed that traceability is an important aspect for consumers in their buying decisions for milk products.…”

Section: Discussionmentioning

confidence: 98%

Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk

Kühl

Gassler

Spiller

2017

Journal of Dairy Science

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Pasture-raised milk is gaining in importance in some European countries and in the United States. The production of pasture-raised milk is linked to higher costs, as the milk is normally collected and processed separately from conventional barn milk. This could hinder the production of sustainable milk products. We discuss alternative labeling strategies that allow the mixing of pasture-raised (sustainable) and conventional milk to reduce costs and break free from the current niche market. The lower price would allow for more pasture-raised milk to be produced and enter the mainstream market. The aim of this study was to analyze consumers' willingness to pay for alternative labeling types using a discrete choice experiment with 1,065 German milk buyers. The 2 alternative labels, besides the classical labeling approach, are based on the mass balance approach (at least 50% pasture-raised milk in a package) and cause-related marketing (support of farmers who keep their cows on pasture). The discrete choice experiment was combined with a cluster analysis to get a deeper understanding of the buying behavior of the diverse consumer segments for milk. We found that all consumer groups prefer the classical label where products are segregated but also understand the benefits of cause-related marketing. The average consumer was willing to pay €0.50 more for pasture-raised milk certified with the classical label and €0.38 more for pasture-raised milk labeled with a cause-related marketing claim. However, differences between the clusters are strong: The smallest cluster of ethically involved consumers (15%) is willing to pay the highest premiums, especially for the classical label. Cause-related marketing is an interesting alternative for involved buyers under price pressure (41%), whereas the mass balance approach is little understood and thus less valued by consumers. From our results we concluded that cause-related marketing (in our case, the support of pasturing of dairy cows) can be useful for dairies for which it is not efficient to collect and process products separately. This approach is furthermore suitable for reaching consumers who are mainly interested in altruistic issues but at the same time are more price sensitive, as this labeling strategy does not need separate collection and processing and can thereby be marketed at a lower price.

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Section: Discussionmentioning

confidence: 98%

Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk

Kühl

Gassler

Spiller

2017

Journal of Dairy Science

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“…The fear of overreaction might explain these doubts about the advantages for the sector. Although it is difficult to predict the impact of the adoption of an FI-ISS on the image of the food sector, Charlebois and Haratifar [19] concluded that the introduction of a food traceability system in the organic dairy sector was perceived as valuable by dairy consumers and suggested that information sharing entailed the potential to increase the market share of dairy products. To measure stakeholders’ overall perception of the advantages, a mean aggregated score was calculated of the eight items (Cronbach’s α = 0.770).…”

Section: Resultsmentioning

confidence: 99%

Food Supply Chain Stakeholders’ Perspectives on Sharing Information to Detect and Prevent Food Integrity Issues

Minnens

Luijckx²,

Verbeke

2019

Foods

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One of the biggest challenges facing the food industry is assuring food integrity. Dealing with complex food integrity issues requires a multi-dimensional approach. Preventive actions and early reactive responses are key for the food supply chain. Information sharing could facilitate the detection and prevention of food integrity issues. This study investigates attitudes towards a food integrity information sharing system (FI-ISS) among stakeholders in the European food supply chain. Insights into stakeholders’ interest in participating and their conditions for joining an FI-ISS are assessed. The stakeholder consultation consisted of three rounds. During the first round, a total of 143 food industry stakeholders—covering all major food sectors susceptible to food integrity issues—participated in an online quantitative survey between November 2017 and February 2018. The second round, an online qualitative feedback survey in which the findings were presented, received feedback from 61 stakeholders from the food industry, food safety authorities and the science community. Finally, 37 stakeholders discussed the results in further detail during an interactive workshop in May 2018. Three distinct groups of industry stakeholders were identified based on reported frequency of occurrence and likelihood of detecting food integrity issues. Food industry stakeholders strongly support the concept of an FI-ISS, with an attitude score of 4.49 (standard deviation (S.D.) = 0.57) on a 5-point scale, and their willingness to participate is accordingly high (81%). Consensus exists regarding the advantages an FI-ISS can yield towards detection and prevention. A stakeholder’s perception of the advantages was identified as a predictor of their intention to join an FI-ISS, while their perception of the disadvantages and the perceived risk of food integrity issues were not. Medium-sized companies perceive the current detection of food integrity issues as less likely compared to smaller and large companies. Interestingly, medium-sized companies also have lower intentions to join an FI-ISS. Four key success factors for an FI-ISS are defined, more specifically with regards to (1) the actors to be involved in a system, (2) the information to be shared, (3) the third party to manage the FI-ISS and (4) the role of food safety authorities. Reactions diverged concerning the required level of transparency, the type of data that stakeholders might be willing to share in an FI-ISS and the role authorities can have within an FI-ISS.

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“…Better signaling within the supply chain and the recognition of externally recognized standards can also leverage information asymmetries. Signaling suggests mechanisms for the transfer of information to another party with the target to resolve information asymmetries (Spence, 1973;Charlebois and Haratifar, 2015). An example of signaling that a supply chain is environmentally sound is to have certification standards implemented among supply chain partners.…”

Section: Research In Applied Economicsmentioning

confidence: 99%

The Compostable Coffee Pod: Is PürPod100tm the Best Thing Since Sliced Bread? A Case Study on Club Coffee

Charlebois

Uys²

2016

RAE

Self Cite

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With consumer consciousness growing in the area of sustainable food supply, food distribution is looking for methods to embrace, adapt and improve its environmental performance, while still remaining economically competitive. Until recent innovative solutions were developed, coffee pods have been considered as an ecologically unsound approach to single-serve beverages. Some have argued that reverse logistics (recycling) is a better option than green supply chain management (composting). With a particular focus on coffee pods a case study on Club Coffee, which focuses on green supply chain management, is presented for the design of a capacitated distribution network for a two-layer supply chain involved in the distribution of coffee pods in Canada. Our investigation shows that Club Coffee's relationship is not only critical to fostering the green supply chain ideology, but it is also unique in the business. Findings are presented and limitations and future research are proposed.

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The perceived value of dairy product traceability in modern society: An exploratory study

Cited by 48 publications

References 44 publications

Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk

Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk

Food Supply Chain Stakeholders’ Perspectives on Sharing Information to Detect and Prevent Food Integrity Issues

The Compostable Coffee Pod: Is PürPod100tm the Best Thing Since Sliced Bread? A Case Study on Club Coffee

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