“…As it relates to culture jamming, détournement can best be understood as the ultimate goal that culture jamming aims to achieve, that people would encounter the "jammed" cultural artifact and engage in the mental process of critiquing it from a critical perspective (Lasn, 1999;Sandlin & Callahan, 2009;Warner, 2007). The process of creating détournement simply involves taking preexisting elements from one artifact and repurposing them into something new (Elias, 2010); consequently, détournement can also be conceptualized as a form of remixing (Burwell, 2013;Jenkins, Purushotma, Weigel, Clinton, & Robison, 2006;Lankshear & Knobel, 2011). While it has traditionally taken the form of "subvertisements"-a term associated with the ad parody work of culture jammers in which advertisements are modified for critical purposes to subvert the advertisement's original intent (Chung & Kirby, 2009;Harold, 2004;Sandlin, 2007)-in recent years détournement has assumed a video form in which various media clips are taken from their original contexts and juxtaposed against other media clips that point viewers to a critique of the messages contained within the original contexts (Trier, 2014).…”