The Path from Green Innovation to Supply Chain Resilience: Do Structural and Dynamic Supply Chain Complexity Matter?

Abstract

At the heart of supply chain innovation lies the challenge of complexity, a pivotal force shaping the pathways to resilience and sustainable success in today’s business environment. Drawing from the resource-based view, dynamic capabilities, and contingency theories, this study examines the impact of green innovation strategies on supply chain resilience through the mediation role of green logistics management practices and the moderation effects of dynamic and structural supply chain complexity. Leveraging a quantitative approach, this study surveyed 404 managers from manufacturing firms in Turkey using a combination of physical and electronic questionnaires. Our analysis robustly supports the interconnected roles of green innovation strategy and logistics management practices in bolstering supply chain resilience. A green innovation strategy significantly enhances green logistics management practices and supply chain resilience. Further, green logistics practices contribute positively to supply chain resilience, acting as a crucial mediator in translating green innovation strategies into heightened supply chain resilience. Additionally, the effectiveness of green innovation strategies in improving green logistics management practices is amplified in less structurally complex supply chains. In contrast, the impact of green logistics practices on supply chain resilience becomes more pronounced in environments with lower dynamic complexity, highlighting the nuanced influence of supply chain complexity on sustainability efforts. The study’s findings contribute a novel perspective to the sustainability discourse, emphasizing complexity’s nuanced role as a determinant of supply chain resilience.