The Past, Present and Future of Social Media in Project Management

Sergeeva, Natalya

doi:10.1201/9781003215080-1

Cited by 2 publications

(1 citation statement)

References 40 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Social media and the internet have transformed the engagement of customers and businesses by providing platforms for content production, idea sharing and information exchange (Pop et al, 2022). With its user base expected to grow from 3.6 billion in 2020 to an estimated 4.41 billion by 2025, social media's widespread impact has changed customer communication and purchase inclinations (Ninan, 2022). Furthermore, individuals have leveraged social networks to influence users' purchasing decisions, shaping consumer behavior in new ways to appear on online platforms.…”

Section: Introductionmentioning

confidence: 99%

Role of social media influencer toward environmental involvement and green buying behavior

Nazir,

Wani

2024

Bus Strat Dev

View full text Add to dashboard Cite

Sustainability and green purchase behavior are attracting a lot of attention from both researchers as well as marketers. This transition can be attributed to the growing environmental awareness and knowledge among people. Considering this as opportunity marketers are using different platforms to promote environmentally friendly products. One such way is through social media influencers; marketers promote their products through social media influencers with a huge following. However, the current study attempts to examine how individual characteristics of influencers promoting sustainable behavior can impact environmental involvement. A convenience sampling method was used to collect data from various social media users. The authors initially sent invitations via different social media channels. A total sample of 683 social media followers was considered. Covariance‐based structural equation modeling was used to examine the relationship between different variables. Trustworthiness, credibility, and commitment of the social media influencer had a positive impact on the environmental involvement of the followers. Expertise, similarity and familiarity had an insignificant effect. The environmental involvement positively affects environmental knowledge and green purchase attitude of the followers which in turn impact their green buying behavior. The study has multiple practical and managerial implications; the results reveal which influencer characteristics can induce environmental involvement in their followers and which characteristics are not impactful. Further, the study focuses on how inter‐relationships of influencer characteristics, environmental involvement, environmental knowledge, and attitude can push people toward green purchase behavior.

show abstract

Section: Introductionmentioning

confidence: 99%

Role of social media influencer toward environmental involvement and green buying behavior

Nazir,

Wani

2024

Bus Strat Dev

View full text Add to dashboard Cite

show abstract

Evaluating social media in architecture, engineering, construction and operation industry: a Nigerian perspective on applications and benefits

Oke,

Aliu,

Oyediran

et al. 2024

IJBPA

View full text Add to dashboard Cite

PurposeIn several developing contexts, the delivery of Architecture, Engineering Construction and Operation (AECO) projects continually grapples with issues such as fragmented communication, a lack of transparency, safety and risk management concerns. These problems result from the use of traditional construction practices and insufficient technology integration. Therefore, there is a pressing need to enhance communication, transparency and collaboration within construction projects in these countries through the improved utilization of innovative tools. Consequently, this study empirically assesses both the application areas and the benefits associated with the adoption of social media within the Nigerian construction industry.Design/methodology/approachThis study employed a quantitative research approach that utilized a structured questionnaire to collect responses from construction professionals. The respondents were selected using a combination of purposive and snowball sampling techniques, resulting in a 75% response rate. Data analysis included mean score value (MSV), standard deviations and normality testing (Shapiro-Wilk) to assess data characteristics. The Kruskal-Wallis H-test was used for further analysis due to the ordinal nature of the data.FindingsThe findings of this study indicate that social media can be effectively used in project management, communication, safety management, as well as marketing and branding of AECO projects. The most significant benefits of using social media in construction activities include building trust and credibility, enhancing crisis communication and improving project collaboration.Originality/valueThis study introduces a fresh perspective by showcasing the transformative potential of social media, traditionally viewed as a communication tool, in addressing complex issues in construction project delivery. Consequently, the findings of this study can offer a paradigm shift in the way construction professionals, policymakers and industry stakeholders perceive and harness the capabilities of social media.

show abstract

The Past, Present and Future of Social Media in Project Management

Cited by 2 publications

References 40 publications

Role of social media influencer toward environmental involvement and green buying behavior

Role of social media influencer toward environmental involvement and green buying behavior

Evaluating social media in architecture, engineering, construction and operation industry: a Nigerian perspective on applications and benefits

Contact Info

Product

Resources

About