The partitioning paradox: The big bite around small packages

Holden, Stephen; Zlatevska, Natalina

doi:10.1016/j.ijresmar.2015.03.002

Cited by 26 publications

(31 citation statements)

References 9 publications

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“…Our article adds to a growing body of research suggesting that the effects of portion sizes and partitioning are mitigated when subjects are aware they are in a food study (Zlatevska et al 2014;Holden and Zlatevska 2015). This fits with broader reviews showing that aware participants tend to modify or constrain their consumption (Robinson et al 2014a(Robinson et al , 2015a.…”

Section: The Larger Theme: Small Steps Toward Overcoming Obesitysupporting

confidence: 76%

“…This research fits within a larger field of small ways in which the amount we consume can be potentially limited by portions served such as smaller plates (shown in this article), smaller "food units" (Davis et al 2016), smaller portions (Zlatevska et al 2014), partitioned portions (Holden and Zlatevska 2015), or conversely, encouraging people to eat less by making portions appear larger (e.g., Wansink andVan Ittersum 2003, 2006;McClain et al 2014).…”

Section: The Larger Theme: Small Steps Toward Overcoming Obesitysupporting

confidence: 56%

“…A number of recent studies suggest that awareness may mitigate various food consumption effects in general (Robinson et al 2014a) and, more specifically, platesize effects (Libotte et al 2014), portion-size effects (Zlatevska et al 2014), and partitioning effects (Holden and Zlatevska 2015).…”

mentioning

confidence: 99%

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Whether Smaller Plates Reduce Consumption Depends on Who's Serving and Who's Looking: A Meta-Analysis

2015

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The literature on whether varying plate size has an effect on consumption is mixed and contradictory. This meta-analysis of 56 studies from 20 papers shows that varying the size of the container holding food (e.g., plate or bowl) has a substantial effect on amount self-served and/or consumed (Cohen's d 5 .43). More generally, we found a doubling of plate size increased the amount self-served or amount consumed by 41%. Our analysis resolves the various contradictions of past reviews: we found that the plate-size effect had a substantial effect on amount self-served (d 5 .51) and on amount consumed when the portion was self-served (d 5 .70) or manipulated along with (confounded with) plate size (d 5 48). However, plate size had no effect on amount consumed when the portion size was held constant (d 5 .03). Overall, plate size had a stronger effect when participants were unaware that they were participating in a food study (d 5 .76).

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Section: The Larger Theme: Small Steps Toward Overcoming Obesitysupporting

confidence: 76%

Section: The Larger Theme: Small Steps Toward Overcoming Obesitysupporting

confidence: 56%

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Whether Smaller Plates Reduce Consumption Depends on Who's Serving and Who's Looking: A Meta-Analysis

2015

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“…Fortunately, many food packages have become smaller in recent years [81]. People eat more when they are given multiple small packages, however, a phenomenon referred to as the partitioning paradox [82]. Several studies outside this review have suggested that the impact of cues such as package and portion size can (partially) be explained by normative influence, whereby people rely on these cues to make judgements about the appropriate consumption size [83,84].…”

Section: Discussionmentioning

confidence: 99%

That’s My Cue to Eat: A Systematic Review of the Persuasiveness of Front-of-Pack Cues on Food Packages for Children vs. Adults

et al. 2020

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Packaging is increasingly recognized as an essential component of any marketing strategy. Visual and informational front-of-pack cues constitute salient elements of the environment that may influence what and how much someone eats. Considering their overwhelming presence on packaging of non-core foods, front-of-pack cues may contribute to the growing rates of overweight and obesity in children and adults. We conducted a systematic review to summarize the evidence concerning the impact of front-of-pack cues on choices and eating behaviors. Four electronic databases were searched for experimental studies (2009–present). This resulted in the inclusion of 57 studies (in 43 articles). We identified studies on children (3–12 years) and adults (≥ 18 years), but no studies on adolescents (12–18 years). The results suggest that children and adults are susceptible to packaging cues, with most evidence supporting the impact of visual cues. More specifically, children more often choose products with a licensed endorser and eat more from packages portraying the product with an exaggerated portion size. Adults’ eating behaviors are influenced by a range of other visual cues, mainly, package size and shape, and less so by informational cues such as labels.

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“…The second is whether the plate-size effect is mitigated in studies where people are aware that they are participating in a food study. A number of recent studies suggest that awareness may mitigate various food consumption effects in general (Robinson et al 2014a) and, more specifically, plate-size effects (Libotte et al 2014), portion-size effects (Zlatevska et al 2014), and partitioning effects (Holden and Zlatevska 2015).…”

mentioning

confidence: 99%

Whether Smaller Plates Reduce Consumption Depends on Who’s Serving and Who’s Looking: A Meta-Analysis

Holden¹,

Zlatevska²,

Dubelaar³

2016

Journal of the Association for Consumer Research

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The partitioning paradox: The big bite around small packages

Cited by 26 publications

References 9 publications

Whether Smaller Plates Reduce Consumption Depends on Who's Serving and Who's Looking: A Meta-Analysis

Whether Smaller Plates Reduce Consumption Depends on Who's Serving and Who's Looking: A Meta-Analysis

That’s My Cue to Eat: A Systematic Review of the Persuasiveness of Front-of-Pack Cues on Food Packages for Children vs. Adults

Whether Smaller Plates Reduce Consumption Depends on Who’s Serving and Who’s Looking: A Meta-Analysis

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