The paradox of weak ties in 55 countries

Gee, Laura K.; Jones, Jason; Fariss, Christopher J.; Burke, Moira; Fowler, James H.

doi:10.1016/j.jebo.2016.12.004

Cited by 59 publications

(37 citation statements)

References 49 publications

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“…Although this paper will concentrate on the United States, the use of social ties to find jobs is pervasive in many countries as documented by cross-country comparisons for 55 countries (Gee et al, 2014). From the previous work we can conclude that networks are important in job allocation.…”

Section: Introductionmentioning

confidence: 90%

Social Networks and Labor Markets: How Strong Ties Relate to Job Finding on Facebook’s Social Network

Gee

Jones

Burke

2017

Journal of Labor Economics

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179

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Section: Introductionmentioning

confidence: 90%

Social Networks and Labor Markets: How Strong Ties Relate to Job Finding on Facebook’s Social Network

Gee

Jones

Burke

2017

Journal of Labor Economics

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179

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“…Social Ties are considered in two categories, strong ties (the relationship between very close people, family or friends) and weak ties (relationship with acquaintances) within informal connection. The weak tie is thought to be more information revealing than the strong tie (Tümen, 2017) and collectively useful (Gee, Jones, Fariss, Burke, & Fowler, 2017). The previous studies have shown that social ties hold a vital role in changing individual's opinion (Brashears & Quintane, 2018;Davoudi & Chatterjee, 2018;Ellis, 2010;Gee et al, 2017;Tümen, 2017;Wirtz, Orsingher, & Cho, 2019;Zafar, 2011) and this tendency can be used and can be beneficial in delivering purchase conformity.…”

Section: Literature Reviewmentioning

confidence: 99%

Taking Advantage of Social Conformity in Entrepreneurship

Princes

Manurung

2020

J. Mgt. Mkt. Review

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Objective – To increase firm performance, the stakeholders have been striving and working hard to achieve company goals. Prior research on entrepreneurship theories and influencing factors have been abundant especially in the sensemaking of the current dynamic environment and disruptive innovations. Social conformity is an act of following the majority in order to be liked, to be accepted or due to the group pressure. The literatures on social conformity mostly are in journals of psychology and very limited number of these journals are in the field of entrepreneurship. Methodology/Technique – This paper aims to examine the effects of social conformity hereinafter refer to purchase conformity and the factors influencing the purchase conformity to boost sales rate, namely social status, social influence, social ties and social comparison using the mixed-method methodology on 86 adult respondents located in Jakarta. Findings – The result shows that the social comparison has the biggest influence compared to social influence and social ties. Conformity in a deeper sense can benefit the company by predicting the future trend of the majority. Novelty – The ability to predict or even create the majority trend before the trend hits will boost the sales rate and give more competitive advantages to the company. Future research should address the individual psychological factors and the strategies of the firm to increase purchase conformity. Type of Paper: Empirical Keywords: Social Conformity; Social Ties; Social Comparison; Social Status; Purchase Conformity Reference to this paper should be made as follows: Princes E.; Manurung, A. H., 2020. Taking Advantage of Social Conformity in Entrepreneurship, J. Mgt. Mkt. Review, 5(1) 64 – 73. https://doi.org/10.35609/jmmr.2020.5.1(6) JEL Classification: M31, M21.

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“…Friendship formation is crucial for society in general: it may facilitate information transfer (Gee et al 2017), improve trust (Bapna et al 2017), and broaden diversity (Eagle et al 2010), yet little is known about how policy makers and SN sites may actively encourage friendship formation, especially for those with relatively little in common. Using a carefully-designed large-scale randomized experiment, our study is among the first to demonstrate the causal effect of displaying things in common on friendship formed.…”

Section: Conclusion and Future Researchmentioning

confidence: 99%

“…A diverse friendship, formed by weak ties (i.e. people who share little in common in terms of mutual friends, origin, past experience, as defined in Easley and Kleinberg (2010), Aral and Walker (2014)) may increase information novelty (Bakshy et al 2012b), facilitate the spread of valuable information (Gee et al 2017, Shi et al 2014, and promote mutual understanding among different parties (Bakshy et al 2015).…”

Section: Introductionmentioning

confidence: 99%

Displaying Things in Common to Encourage Friendship Formation

Sun

Taylor

2019

Proceedings of the 2019 ACM Conference on Economics and Computation

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Friendship formation is of central importance to online social network sites and to society, but can suffer from significant and unequal frictions. In this study, we demonstrate that social networks and policy makers may use an IT-facilitated intervention -displaying things in common (TIC) between users (mutual hometown, interest, education, work, city) -to encourage friendship formation, especially among people who are different from each other. Displaying TIC may update an individual's belief about the shared similarity with another and reduce information friction that may be hard to overcome in offline communication. In collaboration with an online social network, we design and implement a randomized field experiment, which randomly varies the prominence of different types of things in common information when a user (viewer) is browsing a non-friend's profile. The dyad-level exogenous variation, orthogonal to any (un)observed structural factors in viewer-profile's network, allows us to cleanly isolate the role of individuals' preference for TIC in driving network formation and homophily. We find that displaying TIC to viewers may significantly increase their probability of sending a friend request and forming a friendship, and is especially effective for pairs of people who have little in common. Such findings suggest that information intervention is a very effective and zero-cost approach to encourage the formation of weak ties, and also provide the first experimental evidence on the crucial role of individuals' preference (versus structural embeddedness) in network formation. We further demonstrate that displaying TIC could improve friendship formation for a wide range of viewers with different demographics and friendship status, and is more effective when the TIC information is more surprising to the viewer. Our study offers actionable insights to social networks and policy makers on the design of information intervention to encourage friendship formation and improve the diversity of the friendship, at both an aggregate and an individual level.

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The paradox of weak ties in 55 countries

Cited by 59 publications

References 49 publications

Social Networks and Labor Markets: How Strong Ties Relate to Job Finding on Facebook’s Social Network

Social Networks and Labor Markets: How Strong Ties Relate to Job Finding on Facebook’s Social Network

Taking Advantage of Social Conformity in Entrepreneurship

Displaying Things in Common to Encourage Friendship Formation

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