The Paradox and Dynamic Betweem Sustainable Development and Corporate Performance

Abstract

This article discusses the false antagonism between sustainable development and corporate performance amalgamated with the search for innovation, intensive use of technologies, and global awareness, during the COVID-19 pandemic scenario and the transformations imposed on society, together with the effects of the necessary insertion of new technologies such as Artificial Intelligence. The study highlights the interaction between elements of a technological revolution that imposes profound changes in society, organizations, and, at the same time, unprecedented health and environmental crisis that put at risk the capacity of human resilience to build the future, and opportunities to reconcile socio-economic advances and sustainability practices.