“…Grotzinger, 1986), but others welcomed 'a conscious attempt to introduce academic rigour and standardized research methodologies into an area which evolved on a largely ad hoc and pragmatic basis' (Martin, 1987: 130) or spotted an opportunity to elevate the discipline, by establishing an intellectual base that would unify practice and theory (Wilson and Hermanson, 1998). Commentators warned that boundaries were shifting and the diffuse nature of the emerging market for information workers would bring more significant competition from business schools and information systems programmes (Van House and Sutton, 1996;Crowley & Brace, 1999), a threat that has not gone away (Bonnici et al, 2009). …”