The Overview of Strategic Brand Identity: Turkey’s National Footbal League in The Context of Marketing Communications

Abstract

Research in Sports Science (RISS) is an international, scientific, open access periodical published in accordance with independent, unbiased, and double-blinded peer-review principles. The journal is the official online-only publication of İstanbul University-Cerrahpaşa Faculty of Sports Science, and it is published biannually in June and December. The publication languages of the journal are Turkish and English. Research in Sports Science aims to publish original articles, case reports, reviews, and letters to the editor at the highest scientific value in all fields of physical education and sports science. The journal also publishes book reviews, and biographies within the scope of the journal. The scope of the journal includes, but not limited to movement and training sciences, physical education and sport teaching sciences, recreation, health sciences in sport, management sciences in sports, and psycho-social sciences in sport. The target audience of the journal includes sport professionals, amateurs and researchers who are interested or working in physical education and sports sciences, and sports medicine physicians.