The oversharenting paradox: when frequent parental sharing negatively affects observers’ desire to affiliate with parents

Klucarova, Sona; Hasford, Jonathan

doi:10.1007/s12144-021-01986-z

Cited by 15 publications

(9 citation statements)

References 30 publications

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“…Since wearing a mask can make it challenging for influencers to display a broad smile (a predictor of perceived warmth; Wang et al, 2017 ), it is possible that masked influencers might not be perceived as warm. In addition to warmth inferences, future studies might explore other outcomes relevant to the context of influencer marketing and social media, such as consumers' following intentions (Balaban et al, 2020 ) and affiliation intentions (Klucarova & Hasford, 2021 ) toward masked influencers. Finally, this research drew conclusions based on studies conducted between April 2020 and January 2021.…”

Section: Discussionmentioning

confidence: 99%

Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemic

Klucarova

2021

Applied Psychology

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The rapid spread of COVID‐19 brought about an increased use of face masks among the general public. Focusing on disposable surgical masks in particular, this article examines consumer perceptions of and intentions toward social media influencers who wear such masks amid the pandemic. Drawing on the theory of product symbolism, this research experimentally demonstrates that masked (vs. unmasked) influencers remind consumers of highly competent healthcare professionals, leading in turn to greater competence inferences about and more favorable behavioral intentions toward these influencers. Additional analysis demonstrates that this effect might not hold for other groups of professionals who are considered relatively competent at the outset and/or whose profession is less reliant on external cues. Overall, this research suggests that apart from curtailing the spread of the pandemic, mask wearing might prove beneficial to certain groups of professionals, such as social media influencers, who have traditionally struggled to establish credibility. In a broader context, this research establishes mask wearing as a new form of nonverbal communication that warrants further examination.

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Section: Discussionmentioning

confidence: 99%

Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemic

Klucarova

2021

Applied Psychology

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“…This study used a paid-for panel of participants provided by Qualtrics (2022). Panel samples are now commonly used in workplace research and papers published in scientific journals (e.g., Agley et al, 2021;Holgersen et al, 2021;Klucarova & Hasford, 2021). Research into these recruitment tools has shown the samples to be as reliable and valid as cross-sectional samples of public populations and student or professional panel samples (Clifford et al, 2015;Kees et al, 2017).…”

Section: Participantsmentioning

confidence: 99%

Microaggression or micromessage? How choice of term influences working adults' emotional reactions to a training module about subtle slights

Smith,

Griffiths

2023

Int J Training Development

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The need for workplace training about diversity, equity and inclusion is widely acknowledged. To date, however, there is conflicting evidence as to its effectiveness. Various aspects of design and content may be influential. This study explored the relationship between the terminology used in diversity training and trainee reactions. It employed two versions of a short e‐learning module about subtle slights (a range of ambiguous and negative interactions) to explore whether using the term ‘microaggression’ or ‘micromessage’ affected trainee emotional reactions to the module. The sample comprised 630 working adults in the United Kingdom representing different ethnic, gender and age groups. Results suggested that there were differences in trainee emotional reactions to the term used. The term ‘micromessage’ resulted in more positive reactions; significantly more trainees expressed interest, and significantly fewer reported sadness and anger than when the term ‘microaggression’ was used. There were also some small differences in reactions between the various demographic groups. This study adds to the literature exploring the terminology used to refer to subtle slights and how terminology might influence trainee reactions in diversity training. It also provides researchers and training providers with a methodology to assess aspects of diversity training before deployment.

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“…Specifically, Jorge and colleagues focus on family blogging and "mumpreneurs," meaning women who combine business enterprise with childrearing [86], highlighting different models of childrearing corresponding to specific emotional engagement: media with low levels of sentimental content and more professional material, "struggling" mothers that results inspiring to others, positive attitudes underlying emotional rewards that derive from relationships with a child, and a less idealized motherhood [25]. However, the "oversharenting" paradox comes into question where frequent parental sharing negatively affects the desire of people contemplating the content to associate with these parents [69]. The need to distance from oversharenting behavior might stem from the view that sharenting behavior is perceived as a sort of social norm violation.…”

Section: Document Cocitation Analysismentioning

confidence: 99%

From the Cradle to the Web: The Growth of “Sharenting”—A Scientometric Perspective

Cataldo

Lieu

Carollo

et al. 2022

Human Behavior and Emerging Technologies

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“Sharenting” is an internet trend in which parents report detailed information or repeatedly post pictures, videos, and other content about their children on social media. Due to the duality of sharenting, which takes place online but has offline consequences, it is essential to understand the implications of sharenting for real-world parenting and child development. The present work analyzes references in the existing literature and links among published articles to better understand sharenting, evidence for it, and major topics associated with it and to uncover the gaps in the literature. Citation analysis of the current literature mainly focuses on risks and benefits related to sharenting practices, especially for the children, and on ethical and privacy concerns. Future studies should investigate the psychological mechanisms that drive sharenting-related behaviors in parents and multidisciplinary approaches to the phenomenon. With a broader perspective on these issues, practitioners and professionals in family studies will be able to delineate guidelines for informative interventions to increase awarenes about the causes and consequences of publicly sharing child content.

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The oversharenting paradox: when frequent parental sharing negatively affects observers’ desire to affiliate with parents

Cited by 15 publications

References 30 publications

Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemic

Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the COVID‐19 pandemic

Microaggression or micromessage? How choice of term influences working adults' emotional reactions to a training module about subtle slights

From the Cradle to the Web: The Growth of “Sharenting”—A Scientometric Perspective

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