“…In the previous number of the symposium, Freitag, Vatter and Mueller (:2) claim that the referendum campaign on the expulsion of criminal foreigners in 2010 was characterized by a “[…] peak of prejudice and stereotyping as regards Muslim immigrants from the former Yugoslavia, the Balkan states, or other non‐Western European states”. While the other contributions to this symposium focus on individual attitudes and voting behavior (Ackermann and Freitag , Manatschal , Mazzoleni and Pilotti , Milic , Sciarini, Lanz and Nai ) and public policy (Ambühl and Zürcher , Ruedin, Alberti and D'Amato ), the aim of this contribution is to highlight the importance of public discourse and perceptions. It is crucial to increase our knowledge of the dynamics in the public discourse on immigration, as well as on the causes and impacts of the shift in perception of Muslims and the increasing interest for this minority.…”