The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity

Ertz, Myriam; Bouhart, Guillaume Le

doi:10.1177/02761467211054354

Cited by 25 publications

(21 citation statements)

References 118 publications

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“…The difference between scoping reviews and systematic reviews is considerable. Researchers who perform systematic reviews first learn more about the amount of scientific literature on a certain issue (Centobelli et al, 2020;Ertz and Le Bouhart, 2022;; in our instance, this was done to learn more about prior research on both inclusive and qualitative ECEC approaches for achieving SDG4.2 goals.…”

Section: Methodsmentioning

confidence: 99%

Pathways to inclusive and equitable quality early childhood education for achieving SDG4 goal—a scoping review

et al. 2022

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According to Sustainable Development Goal 4.2 (SDG 4.2), Equal Access to Quality Pre-primary Education, governments throughout the world are working to ensure that all children have access to high-quality early childhood development, care, and pre-primary education by 2030. In order to organize available evidence into a coherent framework, the current scoping review represents an exploratory synthesis addressing the broad question of what qualitative and inclusive Early Childhood Education and Care strategies are currently being established globally to achieve SDG4 targets. The goal of this scoping review in this respect, was to map the available research and offer an overview of micro-, meso-, and macro-level perspectives on evidence-based interventions and strategies, for the promotion of SDG4 globally. A layered model of early childhood education that is both inclusive and egalitarian education emerged, starting with the micro level: child, family and community, mezo level: nursery, and kindergarten and macro level: national policies and SDG 4.2 Agenda for 2030. The mezzo level connects the micro and macro levels, being the most solicited level of implementing inclusive and qualitative ECEC strategies. Thus, starting with putting a real emphasis on children rights, creating a qualitative and inclusive culture with a holistic understanding of child development, then investing in teacher preparation and instilling a strong belief and positive attitudes toward equity in early childhood services, developing inclusive educational policies with an authentic community support offered by all stakeholders, then adapting curriculum and assessment methods to all early childhood educational contexts and lastly piloting and up-scaling good practices, and investing in infrastructure, facilities and innovative educational services, SDG4.2 targets could transparently and efficiently be attained by 2030, with all the setbacks arisen from the pandemic context. The data provide light on a vast topic range, including human rights and values, policy actions, and ideologies. The micro-level themes emphasized the importance of fostering equitable and inclusive environments for children., as well as instructional approaches that encourage positive attitudes toward diversity and instructors' levels of experience in dealing with diversity. We also discovered the significance of creating chances that promote socialization, connection development, and a sense of belonging. Meso-level principles emphasized the relevance of schooling in a child's holistic development and skill acquisition. Mainstream availability for all children, national curriculum regulations, teacher preparation for inclusive early childhood education, excellent funding and governance, evaluation and monitoring, and research on inclusive early childhood education comprise the macro level. As a concept and an approach, inclusive and qualitative education necessitates the preparedness of all relevant educational components to participate. Providing inclusive education in the early years requires setting the foundation for subsequent levels of schooling. The active engagement of a young kid should be directed by developmentally and individually suitable curricula. Access to and participation in age-appropriate general curricula becomes critical in identifying and providing specialized support services. Inclusive programming does not imply that the educational programs will necessarily be of good quality. Efficiency and wellbeing are synonymous with equity. Equitable education investment benefits everyone in society, not just the most marginalized. Investing in education will help communities achieve all of the Sustainable Development Goals related to education.

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Section: Methodsmentioning

confidence: 99%

Pathways to inclusive and equitable quality early childhood education for achieving SDG4 goal—a scoping review

et al. 2022

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“…As a reflection of the severe influence of the COVID 19 pandemic on children, such as being exposed to marketing from unhealthy products more often and rising obesity and junk food consumption problems (Ertz & Le Bouhart, 2021), many issues have emerged in this literature recently. Inevitably, a future systematic review on children and marketing will dramatically reveal the effects of the COVID 19 pandemic.…”

Section: Introductionmentioning

confidence: 99%

“…Antúnez et al (2021) found that the COVID‐19 pandemic helped industries of ultra‐processed products quickly promote their goods, create positive associations with their brands, and improve their brand image through their digital strategies. As a reflection of the severe influence of the COVID 19 pandemic on children, such as being exposed to marketing from unhealthy products more often and rising obesity and junk food consumption problems (Ertz & Le Bouhart, 2021), many issues have emerged in this literature recently. Inevitably, a future systematic review on children and marketing will dramatically reveal the effects of the COVID 19 pandemic.…”

Section: Introductionmentioning

confidence: 99%

Children in marketing: A review, synthesis and research agenda

Sığırcı¹,

Gegez²,

Aytimur

et al. 2022

Int J Consumer Studies

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Children have received much research attention in many different academic disciplines within social sciences, including marketing. The main objective of this study is to provide a comprehensive overview of the marketing literature to investigate the historical evolution of the studies on “children” and shed light on possible gaps which could serve as new research areas for future studies. To the authors' best knowledge, there have been a few attempts on the topic, mostly with a narrow focus on only some aspects of this important concept. The significance of this current research is that it reviews 423 articles from marketing‐related journals and evaluates the development of thought on “children” from every marketing‐based perspective that once has been a subject of scholarly attention. In this study, we examined leading articles, authors and institutions, methodologies used, countries data collected from, and the age of the sample. In addition, an auto‐correlation map is created to identify all the research domains in marketing literature related to children. Our correlation matrix indicates that major subareas in children and marketing literature are children's consumer socialization and role in family decision‐making, materialism, vulnerability and ethics, food, brands, and advertising. Findings revealed that while marketing scholars have shown great attention to children during the last two decades and a wide array of articles have been frequently published on the eight sub‐areas mentioned, marketing literature is still underdeveloped on three aspects: sustainability, technology and digitalization, and cross‐cultural differences.

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“…The ultimate results of such a regulation were predicted to depend on how HFSS advertising patterns change in response 9. Though less is known about the potential effects of an online ban, emerging evidence indicates that online marketing techniques (eg, use of social media influencers) may be particularly pervasive and persuasive 17–19…”

Section: Introductionmentioning

confidence: 99%

Exploring the potential impact of the proposed UK TV and online food advertising regulations: a concept mapping study

et al. 2022

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ObjectivesIn July 2020 the UK Government announced an intention to restrict advertisements for products high in fat, salt or sugar on live broadcast, catch-up and on-demand television before 21:00 hours; and paid for online advertising. As no other jurisdiction has implemented similar regulations, there is no empirical evidence about how they might perturb the food system. To guide the regulations’ implementation and evaluation, we aimed to develop a concept map to hypothesise their potential consequences for the commercial food system, health and society.MethodsWe used adapted group concept mapping in four virtual workshops with food marketing and regulation experts across academia, civil society, government organisations, and industry (n=14), supported by Miro software. We merged concepts derived from the four workshops to develop a master map and then invited feedback from participants via email to generate a final concept map.ResultsThe concept map shows how the reactions of stakeholders to the regulations may reinforce or undermine the impact on the commercial food system, health and society. The map shows adaptations made by stakeholders that could reinforce, or undermine, positive impacts on public health. It also illustrates potential weaknesses in the design and implementation of the regulations that could result in little substantial difference to public health.ConclusionsPrior to the regulations’ initial implementation or subsequent iterations, they could be altered to maximise the potential for reinforcing adaptations, minimise the potential for undermining adaptations and ensure they cover a wide range of advertising opportunities and foods. The concept map will also inform the design of an evaluation of the regulations and could be used to inform the design and evaluation of similar regulations elsewhere.

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The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity

Cited by 25 publications

References 118 publications

Pathways to inclusive and equitable quality early childhood education for achieving SDG4 goal—a scoping review

Pathways to inclusive and equitable quality early childhood education for achieving SDG4 goal—a scoping review

Children in marketing: A review, synthesis and research agenda

Exploring the potential impact of the proposed UK TV and online food advertising regulations: a concept mapping study

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