The orientation of Gen Zs towards metaverse tourism

Mandal, Santanu; Paul, Justin; Kotni, V.V. Devi Prasad; Chintaluri, Manoj Gour

doi:10.1016/j.jdmm.2024.100871

Cited by 2 publications

(7 citation statements)

References 39 publications

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“…This finding is consistent with the results of prior research (Alfaisal et al, 2022;AlHamad et al, 2022;Al-Kfairy et al, 2022;Liu et al, 2023;Van et al, 2022). This result contrasts with a recent study conducted by Mandal et al (2024), which establishes that the perceived usefulness of the metaverse does not affect tourists' engagement towards a destination. The reason behind this contrast can be the context of the studies.…”

Section: Discussionsupporting

confidence: 86%

“…The reason behind this contrast can be the context of the studies. The findings of Mandal et al (2024) are relevant to metaverse tourism. The effect of perceived ease of use on attitude is substantial.…”

Section: Discussionmentioning

confidence: 86%

“…Female and male behaviour can differ in terms of technology adoption (Goswami & Dutta, 2015). Studies have shown that factors that affect female intention can vary from those that influence male intention to adopt metaverse in education, tourism and e-commerce (Domina et al, 2012;Mandal et al, 2024;Pillai et al, 2023;. There is a significant gender disparity in technology adoption and usage of computers (Sobieraj & Krämer, 2020).…”

Section: Moderating Variablesmentioning

confidence: 99%

“…This research uses a mixed-methods approach to comprehensively study the metaverse adoption. Only Mandal et al (2024) have studied MGA among Generation Z towards metaverse tourism. The fifth contribution results from the multigroup moderation performed on age, gender and income level, implying an understanding of adoption among Generation Z and millennials on a granular level.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

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Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Adhini,

Prasad

2024

Int J Consumer Studies

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Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption of the metaverse. This study analyses the perceptions and drivers influencing the behavioural intention to use the metaverse among Generation Z and millennials by employing a sequential mixed‐methods approach. In the first stage of the study, in‐depth expert interviews were conducted (n = 20), and the subsequent stage featured a countrywide survey (n = 1253). The outcomes of this study indicate that perceived usefulness, personal innovativeness, perceived enjoyment, facilitating conditions, telepresence, social presence, trust, and regulatory support influence attitudes and behavioural intentions towards the metaverse. The findings also reveal a significant difference in the strength of a few relationships across age, gender, and income levels, shedding light on the crucial factors for organisations seeking to position themselves strategically among various demographic groups. This study significantly contributes to the existing knowledge on emerging optimistic and pessimistic perceptions and factors affecting the adoption of the metaverse. By harnessing these outcomes, organisations can enhance the development and promotion of metaverse experiences.

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Section: Discussionsupporting

confidence: 86%

Section: Discussionmentioning

confidence: 86%

Section: Moderating Variablesmentioning

confidence: 99%

Section: Theoretical Implicationsmentioning

confidence: 99%

See 2 more Smart Citations

Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Adhini,

Prasad

2024

Int J Consumer Studies

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“…They are more likely to share and receive recommendations and reviews about local food via social media platforms, influencer endorsements, and interactions with peers 32 . Additionally, Generation Z is more inclined to share their own experiences, thereby influencing others 33 .…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Divergence and convergence: a cross-generational study on local food consumption

Chen,

Xu,

Tang

et al. 2024

Sci Rep

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In the context of the expanding local food market, grasping the evolutionary trajectory of consumer purchasing behavior is crucial for understanding market dynamics. This study adopts a cross-generational perspective to delve into and elucidate the similarities and differences in local food consumption behaviors between Gen Z and Gen Y. Through the analysis of online survey data from 251 individuals of Gen Z and 319 of Gen Y and utilizing the Theory of Planned Behavior as a theoretical framework, and the study identifies eight key variables. The findings reveal that while Gen Z and Gen Y exhibit a range of common characteristics in their choice of local food,including attention to word of mouth, health consciousness, subjective norms, perceived behavioral control, and attitude.there is a significant divergence in their motivating factors for purchasing. Specifically, convenience is the primary driver for Gen Z when selecting local food; conversely, price is the decisive factor in the decision-making process of Gen Y. By unveiling these significant differences and similarities, the research offers significant understanding beneficial to the food sector, particularly in formulating market strategies targeted at different generations.

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The orientation of Gen Zs towards metaverse tourism

Cited by 2 publications

References 39 publications

Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Divergence and convergence: a cross-generational study on local food consumption

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