The Organizational Culture as a Driver of Business Growth: A Comprehensive Approach

Abstract

The research article examines the influence of organizational culture on business growth through three interconnected dimensions: elements of organizational culture, internal culture, and external culture. It highlights that organizational culture, composed of shared values, beliefs, norms, and behaviors, defines a company's identity and affects its ability to innovate, adapt, and compete in the global market. It analyzes how organizational culture influences strategic decision-making, human resource management, and external relations. The conclusion drawn is that a solid and well-managed organizational culture is a key differentiator that drives performance, productivity, and adaptability in a company, significantly contributing to its continued growth and success in a dynamic and competitive business environment