The optimal sales format for green products considering downstream investment

Wang, Jing; Yan, Yingchen; Du, Huibin; Zhao, Ruiqing

doi:10.1080/00207543.2019.1612963

Cited by 47 publications

(27 citation statements)

References 60 publications

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“…The focus has recently shifted to adopting innovative environmental and social practices to create unique social capital and sustainable long-term economic value by collaborative efforts across organizational functions (Vos, 2009). The concept of environmental management is gaining popularity, e.g., green innovation (Holzner & Wagner, 2019), green production (Brekke & Nyborg, 2008;Wang et al, 2020), green design (Hong et al, 2019;Kao & Du, 2020), green products (Dost, 2019), and green marketing (Papadas et al, 2019) are now being implemented to cope with the challenge of environmentalism. Consequently, alignment of business goals and environmental goals has now become a common practice as firms, including industry leaders, have recognized the emergence of paradigm of sustainability and has made sustainability central strategy component, e.g., Starbucks and Nike (Sroufe et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

The impact of greenwashing practices on green employee behaviour: Mediating role of employee value orientation and green psychological climate

Tahir

Athar

Afzal

2020

Cogent Business & Management

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The awareness of environmental issues is rising among employees, customers, investors, and businesses. This study is focused on assessing the outcomes of practicing greenwashing and factors effecting green employee behaviour. A quantitative method was applied by collecting data from agri-inputs industry in Pakistan using survey (N = 520). The data were analysed by partial least square structural equation modelling in SmartPLS. Greenwashing has a negative impact on green employee behaviour with employee value orientation and green psychological climate negatively mediating (partially) this effect. The internal environmental orientation has no significant effect of mediation on the linkage of greenwashing and green employee behaviour. It is a cross-sectional study that might not have captured the constructs (e.g., greenwashing) fully. Besides, data were collected from one province and a single industry. It will help policymakers understand greenwashing effects and devising appropriate psychological strategies. The study emphasized on the holistic approach towards greening of organizations, and is, according to our best knowledge, the first empirical study that explored the impact of greenwashing on green employee behaviour in Pakistan.

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Section: Introductionmentioning

confidence: 99%

The impact of greenwashing practices on green employee behaviour: Mediating role of employee value orientation and green psychological climate

Tahir

Athar

Afzal

2020

Cogent Business & Management

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“…Game theory is used by a large amount of research (e.g., [14,[29][30][31][32]58]) to analyze the coopetition between the platforms and the retailers in the field of operations management in e-commerce. In particular, the Stackelberg game models, which reflect the competitive equilibria between two sides with different market powers, are appropriate for studying the effects of power structure on the players' decision in the game [23,28,39].…”

Section: Methodsmentioning

confidence: 99%

“…Marketplace platforms refer to the platforms who provide online sales platform for retailers and they share revenue with each other, contrary to the reseller platforms buying products from retailers and reselling them to consumers [13,28,51]. A key distinction between marketplace platforms and reseller platforms is whether the platforms can set the retail price-reseller platforms can decide the retail price, whereas marketplace platforms cannot because it should be decided by the retailers.…”

Section: The Operational Decisions Of Marketplace Platformsmentioning

confidence: 99%

How Should E-Commerce Platforms Subsidize Retailers with Logistics Constraints during an Epidemic Scenario? Considering Power Structure and Altruistic Preference

Zhang

2021

JTAER

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To maintain the sustainable development of a platform’s economy, e-commerce platforms put forward various subsidy programs to retailers selling on them during COVID-19. This paper investigates an e-commerce platform’s decision on subsidizing a retailer selling on it with logistics constraints during an epidemic scenario, with a focus on the role of power structure and altruistic preference. By constructing two Stackelberg game models, the research obtains the optimal subsidy under two power structures (i.e., the dominant platform and the weaker platform), respectively. The comparison between them shows that the conditions of the dominant platform giving subsidies (both altruistic preference and logistics constraints should be higher enough) are stricter than the weaker platform. Considering the same altruistic preference and logistics constraints, the optimal subsidy provided by the weaker platform should always be not less than the dominant platform. However, the weaker platform, surprisingly, can get more utility by lowering its altruistic preference voluntarily when the commission fee is low. No matter what the power structure is, the optimal subsidy increases with the logistics service coefficient and altruistic preference, and the dominant member’s profit/utility is not less than the weaker one, which confirms “the first mover advantage”. Finally, more managerial implications to the platform-retailer systems are discussed.

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“…And in the hotel industry, some scholars study the different factors on the online sales format between the hotel and online travel agency, for example, hotels’ capacity (Liao et al., 2019), hotels’ competition (Ye et al., 2020), hotels’ bargaining power (Ye et al., 2019), and value‐added service and demand uncertainty (Zhang et al., 2021b). Other literature on online sales format choice have identified several important factors, such as spill‐over from online to offline sales (Abhishek et al., 2016), online reviews (Kwark et al., 2017), level of marketing efforts (Hagiu and Wright, 2015), order‐fulfilment costs and upstream competition intensity (Tian et al., 2018), order‐fulfilment costs and downstream competition intensity (Liu et al., 2020), add‐on pricing (Geng et al., 2018), asymmetric potential market sizes and upstream competition (Zennyo, 2020), asymmetric potential market sizes and e‐tailers’ channel roles (Wei et al., 2020a), manufacturers’ leader–follower relationship (Wei et al., 2020b), green products and downstream investment (Wang et al., 2020) and quality difference (Arda, 2020), manufacturer's emission reduction investment (Liu and Ke, 2020), demand disruption and cap‐and‐trade regulation (Xu et al., 2021a), and logistics service strategy (Qin et al., 2021). We summarize the differences between these studies and this work in Table 1.…”

Section: Literature Reviewmentioning

confidence: 99%

“…As a result, the manufacturers can sell their products through the third‐party retailers. On an e‐tailer's online platform, if a manufacturer sells its products through a third‐party retailer, the manufacturer wholesales products to the third‐party retailer and then the third‐party retailer sells them to online consumers by paying platform usage fee to the e‐tailer (Wang et al., 2020). The channel is referred to as the third‐party online channel.…”

Section: Introductionmentioning

confidence: 99%

Interaction between the introduction strategy of the third‐party online channel and the choice of online sales format

Shi

Jiang

Wang

2021

Int Trans Operational Res

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On the online platform of e‐tailers (e.g., Amazon), there are many third‐party retailers who can resell products by paying e‐tailers a platform usage fee. When e‐tailers sell manufacturers’ products through the agency selling or reselling format, manufacturers may also sell the products via the third‐party retailers, i.e., the third‐party online channel. Therefore, in an online retailing supply chain composed of a manufacturer, an e‐tailer ad a third‐party retailer, this paper employs game theory to study the interaction between the introduction strategy of such channel and the choice of online sales format. The results show that under the agency selling format, the manufacturer should always introduce the channel to reduce the loss caused by platform usage fee and the low sales efficiency; under the reselling format, if the platform fee rate is small, the manufacturer will introduce such channel because of benefiting from downstream competition brought by the channel, otherwise, vice versa. When the channel is introduced under both sales formats and the sales efficiency of the manufacturer is not very high or very low, with the discount factor of consumer utility in this channel being large, the e‐tailer should choose the reselling format even if the platform fee rate is large. In case the channel is introduced only under the agency selling format and the sales efficiency of the manufacturer is not very high or very low, even if the platform fee rate is very large, the e‐tailer should also choose the reselling format. These choices always benefit the manufacturer (i.e., two win‐win situations). Under the agency selling format, the third‐party retailer should always improve the utility gained from purchasing from this channel, but it should keep the utility at an appropriate level under the reselling format.

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The optimal sales format for green products considering downstream investment

Cited by 47 publications

References 60 publications

The impact of greenwashing practices on green employee behaviour: Mediating role of employee value orientation and green psychological climate

The impact of greenwashing practices on green employee behaviour: Mediating role of employee value orientation and green psychological climate

How Should E-Commerce Platforms Subsidize Retailers with Logistics Constraints during an Epidemic Scenario? Considering Power Structure and Altruistic Preference

Interaction between the introduction strategy of the third‐party online channel and the choice of online sales format

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