2023
DOI: 10.1108/k-07-2023-1187
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The optimal decision of e-retailer based on return-freight insurance – considering the loss aversion of customers

Wentao Zhan,
Wenting Pan,
Yi Zhao
et al.

Abstract: PurposeThe return behavior of customers has a great impact on the e-retail industry and has resulted in the emergence of return-freight insurance (RI). Additionally, customer loss aversion arising from returns affects e-retailers' decisions and manufacturers' profits. Therefore, the main purpose of the authors' study is to determine how e-retailers and manufacturers choose their RI strategy and pricing according to customers' loss aversion.Design/methodology/approachThe authors propose three scenarios: no RI, … Show more

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Cited by 3 publications
(1 citation statement)
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“…Linze et al (2024) [22] researched the Stackelberg game model to explore the conditions for developing environmental, social and governance related cost-sharing contracts and their subsequent implications for supply chain coordination. Zhan et al (2023) [23] proposed a model that includes the following three scenarios: no return freight insurance, customer purchase return freight insurance, and free e-retail return freight insurance. A Stackelberg game between e-retailers and manufacturers is also modelled for study.…”
Section: Review Of Supply Chain Coordinationmentioning
confidence: 99%
“…Linze et al (2024) [22] researched the Stackelberg game model to explore the conditions for developing environmental, social and governance related cost-sharing contracts and their subsequent implications for supply chain coordination. Zhan et al (2023) [23] proposed a model that includes the following three scenarios: no return freight insurance, customer purchase return freight insurance, and free e-retail return freight insurance. A Stackelberg game between e-retailers and manufacturers is also modelled for study.…”
Section: Review Of Supply Chain Coordinationmentioning
confidence: 99%