The online stickiness circumstances in electronic retailing: website quality, perceived risk, and perceived value

Monfared, Amir Reza Konjkav; Barootkoob, Mohammadreza; Sabokro, Mehdi; Keshavarz, Mohammadreza; Malmiri, Milad Mohebali

doi:10.1504/ijeb.2023.127532

Cited by 1 publication

(2 citation statements)

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“…These findings prove that customerperceived value mediates the attractiveness of website design and online purchase decisions. This idea aligns with previous research findings (Fang et al, 2016;Liu et al, 2021;Monfared et al, 2023). This result proved the significance of peripheral routes in the consumer information process.…”

Section: The Mediating Effect Of Customer-perceived Value On the Rela...supporting

confidence: 92%

“…Consumers will also prefer an online store website with high and good customer value because consumers want to feel satisfied with the website's service, and online purchase decisions will be increase. This idea aligns with previous research findings (Fang et al, 2016;Liu et al, 2021;Monfared et al, 2023). This study developed the following hypothesis.…”

Section: Online Purchase Decisionsupporting

confidence: 89%

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Understanding how customers shape purchase decisions in the e-commerce marketplace

Fatmawati,

Abiyyu Fathin,

Jaroenwanit

2023

Bisma (Bisnis Manaj.)

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Consumer preferences for online purchases are increasing during the pandemic. This paper aims to understand how customers perceive their values regarding online shopping. Our study hypothesized that website design attractiveness, e-commerce marketplace reputation, and perceived ease of transaction are the predictors for customer-perceived value, influencing the online purchase decision. This study employs a survey with a total sample of 225 respondents of Indonesian marketplace consumers. Data is gathered through the distribution of Google-forms questionnaires and analyzed using the Structural Equation Modelling (SEM) method. The findings revealed a significant direct relationship between the website's design attractiveness, e-commerce marketplace reputation, and perceived ease of transaction with the customer's perceived value and between perceived value and the purchase decision. This study also found mediation effects of perceived value on the relationships between website design attractiveness and e-commerce marketplace reputation on online purchase decisions. Considering the importance of website design attractiveness, e-commerce marketplace reputation, perceived ease of transaction on customer-perceived value, and the role of customer-perceived value on online purchase decisions, this study recommends companies to strengthen their marketing strategies related to those three predictors of customer-perceived value. A good perceived value is expected to increase customers' online purchasing probability.

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Section: The Mediating Effect Of Customer-perceived Value On the Rela...supporting

confidence: 92%

Section: Online Purchase Decisionsupporting

confidence: 89%

Understanding how customers shape purchase decisions in the e-commerce marketplace

Fatmawati,

Abiyyu Fathin,

Jaroenwanit

2023

Bisma (Bisnis Manaj.)

View full text Add to dashboard Cite

show abstract

The online stickiness circumstances in electronic retailing: website quality, perceived risk, and perceived value

Cited by 1 publication

References 0 publications

Understanding how customers shape purchase decisions in the e-commerce marketplace

Understanding how customers shape purchase decisions in the e-commerce marketplace

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