“…The fact that small firms constitute 96% of the construction industry means that small firms are faced with the problem of having the highest rate of accidents in the construction industry. This situation according to Koper, Moller, & Zwetsloot (2009) impacts negatively on the physical, mental and social wellbeing of employees, increase cost of production, make firms less competitive, and reduce small construction firms' profitability, growth, and contribution to the Australian economy. O'Toole (2002) argues that management commitment to WHS plays a key role in the successful development and implementation of safety programs and improving safety performance, which has a positive relationship with competitive advantage and overall organisational performance (Rechenthin, 2004).…”