Technology enchants our lives by appropriating subjective gaps in human uncertainty and desire with objective results, thus incorporating a sense of wonder and closeness in much of what we do. It does this because technology is no longer cold and rational, but warm and aesthetically pleasing in the many devices we use; it performs magically by engaging us sensorially, creating new realities, and bridges objective facts with subjective assumptions in data analysis. As such, it unites and empowers the uncertainties of our social world.