The Notebooks of F. Scott Fitzgerald

Davis, Robert Murray; Fitzgerald, F. Scott; Bruccoli, Matthew Joseph

doi:10.2307/40133138

Cited by 24 publications

(1 citation statement)

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“…There's also the phenomenon known as reflexive nostalgia, in which the person wonders whether the past is better than the present. Finally, interpreted nostalgia occurs when people compare the past and present while utilizing prior experiences to improve their current state of affairs (Davis, 1979). The idea behind it (Sierra & McQuitty, 2007) is to find a link between nostalgia and the attitudes of potential customers towards the intention of buy, resulting in the development of a theory known as Social Identity Theory, which explains its procedures and complexities.…”

Section: Nostalgia and Attitudementioning

confidence: 99%

What Raises Purchase Intention of Customers? An Extension in Perspective of Nostalgic Marketing

Bhutto

Shaikh

Amar³

et al. 2021

J. Soc. Sci. Adv.

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Emotions are considered as the real inner perception of a person. Emotions can never be ignored or completely eliminated from one’s life. The point of emotion like nostalgia has immense importance in our social life and the concept of nostalgia has a great shift from organizational environment to expanding marketing world. This research aimed to determine the purchase intention as outcome of nostalgic emotions of customers. This study finds the mediating effect of attachment and attitude in between nostalgic emotions and purchase intention. The data for this research was collected from the customers of Toyota and Honda motors located in two metropolitan cities of Pakistan (i.e Karachi and Lahore). The research has used non-probability sampling technique and cross-sectional research design was adopted. Furthermore, the adopted and modified questionnaire was used as survey instrument. The statistical outcomes were drawn from robust statistical technique, covariance-based structural equation modelling (CB-SEM). The results show that nostalgic emotion has positive and significant effect on purchase intention of customers. Moreover, mediating effect of attitude and attachment was confirmed in between nostalgic emotion and purchase intention. Consequently, this study confirmed that organizations should work on customer attitude and attachment which are the possible causes of nostalgic emotion, it may sufficiently increases customers’ purchase intention.

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Section: Nostalgia and Attitudementioning

confidence: 99%

What Raises Purchase Intention of Customers? An Extension in Perspective of Nostalgic Marketing

Bhutto

Shaikh

Amar³

et al. 2021

J. Soc. Sci. Adv.

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Conversion of pentane into aromatics over ZSM—5 zeolites

1986

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The Last Tycoon and Max Eastman: Fitzgerald's Complete Political Primer

Joy¹

1987

Prosp.

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Unfortunately for American letters, when F. Scott Fitzgerald died he left behind a brilliant and extensive but critically problematical set of fragments of a Hollywood novel, tentatively entitled Stahr a Romance or The Love of the Last Tycoon A Western, but published as The Last Tycoon. Although the published edition has been available for fortyodd years, the need to decipher its unfinished design persists. The plot is cut off; the disorderly notes provide contradictions and minimal help in interpretation; the extant texts exist in a number of states, none final; and Edmund Wilson's edition raises grave doubts. Nevertheless, Tycoon is a most ambitiously planned novel, conceived in the moral and metaphorical amplitude of Fitzgerald's full artistic maturity, assimilating at least as absolutely as elsewhere in the canon his cultural perceptions and ambiguities regarding the quality of American civilization.

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The Notebooks of F. Scott Fitzgerald

Cited by 24 publications

References 0 publications

What Raises Purchase Intention of Customers? An Extension in Perspective of Nostalgic Marketing

What Raises Purchase Intention of Customers? An Extension in Perspective of Nostalgic Marketing

Conversion of pentane into aromatics over ZSM—5 zeolites

The Last Tycoon and Max Eastman: Fitzgerald's Complete Political Primer

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