The Not-So-Dark Side of Materialism: Can Public Versus Private Contexts Make Materialists Less Eco-Unfriendly?

Wang, Luxiao; Gu, Dian; Jiang, Jiang; Sun, Ying

doi:10.3389/fpsyg.2019.00790

Cited by 12 publications

(17 citation statements)

References 53 publications

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“…However, when the shopping context was public (at a grocery store), priming status motives increased the attractiveness of green products over non‐green products (Griskevicius et al, 2010). Similarly, priming materialism caused participants to show more greed and engage in less sustainable behaviors, consistent with Sheldon and McGregor (2000), but the effect was eliminated when participants' behaviors were public (made in the presence of an experimenter; Wang et al, 2019).…”

Section: Consequences Of Materialismsupporting

confidence: 56%

Psychological causes, correlates, and consequences of materialism

Shrum

Chaplin

Lowrey

2021

Consumer Psychology Review

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Materialism has a long history in consumer research, and the volume of research continues to expand rapidly. In this article, we review extant research on materialism, with a particular focus on research in the last 10 years. We structure the review around the antecedents and consequences of materialism. We first provide a brief review of the different conceptualizations of materialism. We then discuss antecedents in terms of interpersonal influences (socialization factors—parents, peers, and media) and intrapersonal influences (psychological factors—self‐esteem, power, belongingness, and self‐concept clarity). Next, we discuss some consequences of materialism, such as well‐being, gratitude, and prosocial attitudes and behaviors. Finally, we conclude with suggestions for future research.

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Section: Consequences Of Materialismsupporting

confidence: 56%

Psychological causes, correlates, and consequences of materialism

Shrum

Chaplin

Lowrey

2021

Consumer Psychology Review

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“…Research reveals that group situations have an important impact on consumption decisions. Some studies also found that consumers prefer to seek diversity in group buying situations (Ratner and Kahn, 2002;Wang et al, 2019) are more likely to make impulsive purchasing decisions and engage in symbolic buying behaviour, and cover up their moral hypocrite (Caviola and Faulm€ uller, 2014;L€ onnqvist, 2014). This is mainly since consumers' purchasing behaviour may be noticed by other individuals in a group situation.…”

Section: Purchase Situation Face Consciousness and Purchase Intention...mentioning

confidence: 99%

“…From this base logic, organic food consumption could be seen as similar to luxury and conspicuous consumption in terms of its capacity to bring about a good reputation and help consumers gain face. However, the former reflects the value of moral quality, while the latter reflects the value of economic status (Wang et al , 2019). Hence, the aim of the study is to test the relationship between face consciousness and purchase intention of organic food.…”

Section: Introductionmentioning

confidence: 99%

Face consciousness and purchase intention of organic food: the moderating effect of purchase situation and advertising appeal

Cui

2021

BFJ

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PurposeThis paper aims to examine the effect of face consciousness on purchase intention of organic food, to test whether this relationship would be moderated by purchase situation (group vs individual) and advertising appeal (altruistic vs egoistic), and to explain the mediating role of perceived social value in these moderating effects.Design/methodology/approachFour between-subjects experiments were carried out (N = 123, N = 126, N = 130, N = 123) by using online questionnaires. Measured variables were introduced to assess participants' face consciousness, perceived social value and purchase intention. Two manipulated between-subjects variable were introduced to test how purchase situation (group vs individual) and advertising appeal (altruistic vs egoistic) moderates the relationship between face consciousness and purchase intention of organic food. SPSS Statistics 24 was used for the analysis of all experimental data.FindingsConsumers with high face consciousness were more willing to buy organic food. Compared with the individual situation, face consciousness had a stronger impact on the purchase intention when the individual was in a group situation. Compared with egoistic appeals, face consciousness had a stronger impact on the purchase intention when the advertising appeal was altruistic. Perceived social value partly mediated the moderating effect of purchase situation and advertising appeal.Originality/valueThis study validates previous contributions on the effect of face consciousness on purchase intention of organic food and extends them by introducing two moderating variables. Additionally, it introduces perceived social value as a mediating variable to explain the mechanism of this effect.

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“…Although the latest data shows consistent slow decrease in materialist values and increase of post-materialist values in Lithuania, materialist values remain dominant (Inglehart, 2018). Materialistic values can indeed inhibit pro-environmental actions (Wang et al, 2019), therefore, the question is whether there is a relationship between environmental considerations and pro-environmental behavior in Lithuania.…”

Section: Introductionmentioning

confidence: 99%

The Relationship Between People’s Environmental Considerations and Pro-environmental Behavior in Lithuania

Balundė

Perlaviciute

2019

Front. Psychol.

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Given the need for global action on climate change, it is crucial to comprehend which factors motivate people in different countries to act more pro-environmentally. Lithuania is a post-socialist country that has recently increased commitment to foster pro-environmental behavior of individuals, by implementing interventions that target mainly the personal costs and benefits of relevant behaviors. Yet, research suggests that people’s general environmental considerations, namely biospheric values and environmental self-identity, can drive people’ pro-environmental behavior and may be important targets for interventions. These studies, however, have been mostly conducted in Western Europe and the United States, with limited evidence of relationship between people’s biospheric values, environmental self-identity and pro-environmental behaviors across different countries and cultures. We performed a correlational study with a convenience sample in Lithuania (n = 334). Consistent with previous studies and the theory, our study revealed that people’s general environmental considerations were positively related with recycling and environmental activism, but not with fuel-efficient driving and the use of sustainable transportation in Lithuania. We conclude that general environmental considerations are related to pro-environmental behaviors beyond Western Europe and the United States. Yet, future studies need to examine the boundary conditions of this relationship and test whether interventions targeting environmental consideration can be effective to promote pro-environmental behavior.

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The Not-So-Dark Side of Materialism: Can Public Versus Private Contexts Make Materialists Less Eco-Unfriendly?

Cited by 12 publications

References 53 publications

Psychological causes, correlates, and consequences of materialism

Psychological causes, correlates, and consequences of materialism

Face consciousness and purchase intention of organic food: the moderating effect of purchase situation and advertising appeal

The Relationship Between People’s Environmental Considerations and Pro-environmental Behavior in Lithuania

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