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Introduction. In multi-ethnic regions, which include the North Caucasus and the South of Russia in general, reducing the risks of identity conflict, in particular the conflictogenic potential of ethnic identity, is one of the priority tasks of public administration. The object of this policy, first of all, is the youth of the region, from whose ranks the activists of protest movements are recruited. This situation requires monitoring the social well-being of young people in the context of the combination of all-Russian and ethno-confessional identity. The aim of the study is to identify conflictogenic risks arising in the process of sociocultural interaction in multi-ethnic youth communities of border regions. Materials and Methods. The empirical basis of the research state of social identity of youth in the North Caucasus was the results of surveys conducted by the authors in March – April 2022 and 2023 among students of regional universities. It was assumed that the aggravation of the geopolitical situation and a special military operation acted as a trigger for the transformation of the social identity of youth, which has a different trajectory for groups of youth representing the peoples of the North Caucasus and Russians living in the region. An emotional assessment of closeness with communities of different taxonomic series made it possible to establish the significance of all-Russian identity in comparison with ethnic, regional and confessional ones. Results. A comparative analysis of the collected material indicates that the most significant consolidating values and symbols that unite the youth of the region are the common state and state symbols. By choosing these values, as well as the values of Russian culture and the general historical past, young people who consider themselves to be the peoples of the North Caucasus have come closer to the value profile of Russian youth in the region. In the consciousness of Russian youth, there is a growth in sociocultural values, the significance of which in their ideas has approached all-Russian civil and political values. There continues to be a trend aimed at sociocultural integration and erasing ethnocultural differences among the youth of the groups under consideration. Discussion and Conclusion. All-Russian and ethnic identities among young people living in the region are complementary, not competitive. The challenges the country faces are viewed by them as personal and socially significant. This trend is becoming a significant factor that reduces the conflict-generating risks of ethnocultural foundations of identity in youth communities of the North Caucasus. Scientific results will contribute to the understanding of sociocultural threats and risks of conflict in multiethnic youth communities of frontier regions, and will be useful to the scientific community and government authorities.
Introduction. In multi-ethnic regions, which include the North Caucasus and the South of Russia in general, reducing the risks of identity conflict, in particular the conflictogenic potential of ethnic identity, is one of the priority tasks of public administration. The object of this policy, first of all, is the youth of the region, from whose ranks the activists of protest movements are recruited. This situation requires monitoring the social well-being of young people in the context of the combination of all-Russian and ethno-confessional identity. The aim of the study is to identify conflictogenic risks arising in the process of sociocultural interaction in multi-ethnic youth communities of border regions. Materials and Methods. The empirical basis of the research state of social identity of youth in the North Caucasus was the results of surveys conducted by the authors in March – April 2022 and 2023 among students of regional universities. It was assumed that the aggravation of the geopolitical situation and a special military operation acted as a trigger for the transformation of the social identity of youth, which has a different trajectory for groups of youth representing the peoples of the North Caucasus and Russians living in the region. An emotional assessment of closeness with communities of different taxonomic series made it possible to establish the significance of all-Russian identity in comparison with ethnic, regional and confessional ones. Results. A comparative analysis of the collected material indicates that the most significant consolidating values and symbols that unite the youth of the region are the common state and state symbols. By choosing these values, as well as the values of Russian culture and the general historical past, young people who consider themselves to be the peoples of the North Caucasus have come closer to the value profile of Russian youth in the region. In the consciousness of Russian youth, there is a growth in sociocultural values, the significance of which in their ideas has approached all-Russian civil and political values. There continues to be a trend aimed at sociocultural integration and erasing ethnocultural differences among the youth of the groups under consideration. Discussion and Conclusion. All-Russian and ethnic identities among young people living in the region are complementary, not competitive. The challenges the country faces are viewed by them as personal and socially significant. This trend is becoming a significant factor that reduces the conflict-generating risks of ethnocultural foundations of identity in youth communities of the North Caucasus. Scientific results will contribute to the understanding of sociocultural threats and risks of conflict in multiethnic youth communities of frontier regions, and will be useful to the scientific community and government authorities.
Introduction. The risks of destabilization of the ethno-political and ethno-confessional situation in the North Caucasus, active migration processes, as well as traditional for this macro-region socio-economic problems and issues of inter-ethnic relations actualize the state policy of identity at the level of regions and the country as a whole. One of the mechanisms for strengthening the Russian national identity is regional branding. The purpose of the study is to analyze the perceptions of the region's uniqueness, values, levels of identity of the population of Adygea, Kabardino-Balkaria and Dagestan, to find common meanings and values for the regions, which, reflected in brands, are included in the state identity policy, strengthening its national level. Materials and Methods. Empirical materials include quantitative data from a mass survey conducted in October-November 2023 in Adygea, Kabardino-Balkaria and Dagestan, and qualitative (non-standardized interviews with experts). The methodological design is based on the use of an interdisciplinary approach and comparative analysis of cases from the three regions. This allowed us to identify common and special features in determining the potential of branding to strengthen the Russian national identity, based on the principle of triangulation. Results. The peculiarities and key characteristics of the regions under study have been identified. It was found that there is no integral established brand of the region in them, but the sources of its formation are obvious - the residents' perceptions of the uniqueness of the region and the markers by which the residents identify themselves with it. In Adygea and Kabardino-Balkaria it is a high level of comfort with the preservation of ethnic traditions, in Dagestan it is the significant role of religion and ethnic traditions, active orientation of residents to entrepreneurial activity. Discussions and Conclusions. Regional identity is formed around unique unifying features ‒ the value of preserving ethnic traditions and good-neighborly relations, the absence of interethnic conflicts, identification markers common to the three regions (attitude to the native land, nature, territory, the value of cultural traditions, language). The reliance on these values in the process of branding the regions provides a link to national identity through the meanings and values common to all regions. The obtained results may be of interest to regional authorities and contribute to the inclusion of regional branding tasks in the policy of strengthening national identity.
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