The nonlinear relationship between digital affordances and firm‐level export performance: The moderating role of organizational ambidexterity
László Erdey,
Laisha Liu,
Adrián Nagy
Abstract:A diminished trade cost has been ascribed to the advancement of digital transformation, particularly digital technologies and platforms. Nevertheless, whether this decline in trade costs manifests in the extensive or intensive margin of trade remains an unresolved query. This study conducts a comprehensive analysis of the influence of digital affordances on firm‐level export performance. Specifically, we posit that digital affordances will manifest a convex influence on firms' export decisions and intensive ma… Show more
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