The (non)effect of personalization in climate texts on credibility of climate scientists
Anna Leerink,
Mark Bos,
Daan Reijnders
et al.
Abstract:Abstract. How we communicate about climate change affects how others think, feel and act. Therefore, the way climate scientists formulate messages is important. In this study, we assess the effect of personalization, operationalized as writing in a conversational style, as previously done by Ginns and Fraser (2010), and perceived credibility of climate scientists. We exposed hundred participants aged between 18 and 35 to three conditions of a text on the climate impact of train versus plane travel, with varyin… Show more
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