The nexus between cultural tourism and social entrepreneurship: a pathway to sustainable community development in Nepal

Pradhan, Sojen; Dyson, Laurel Evelyn; Lama, Sanjay

doi:10.1080/1743873x.2022.2101369

Cited by 7 publications

(5 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, many homestay businesses face difficulties in effectively marketing and promoting their services. Previous existing research (Jabar et al, 2015;Janjua et al, 2023;Kunjuraman, 2022;Kunjuraman & Hussin, 2017;Kunjuraman & Roslizawati Che Aziz, 2019;Murniati et al, 2023;Pradhan et al, 2022) highlights this as a significant barrier to attracting guests and promoting their homestay packages.…”

Section: Challenges Faced By Homestay Entrepreneurs In Social Media M...mentioning

confidence: 99%

See 1 more Smart Citation

Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework

Y. L.,

M. L.,

Chang

et al. 2024

IJARBSS

View full text Add to dashboard Cite

This conceptual paper explores the challenges faced by homestay entrepreneurs in Sabah, Malaysia, and their utilization of social media marketing as a strategy to overcome these challenges. The study focuses on the dynamic landscape of the homestay program in Sabah and its impact on entrepreneurial success. It also examines into the critical role of social media marketing in enhancing the visibility and profitability of homestay businesses. This study reveals a fluctuating income trend within the Sabah Homestay program. The challenges faced by homestay entrepreneurs are complex, encompassing issues like lack of marketing and promotion, lack of training, lack of commitment of the community, lack of funding, lack of tourist and withdraw from homestay program. The study focus on solving SDG goals 1, end poverty. This study employs a quantitative approach to investigate the relationship between the use of social media marketing and the success of homestay entrepreneurs in Sabah, Malaysia. It uses purposive sampling to select 391 participants from the Ministry of Tourism, Arts, and Culture's homestay directory in 2023. Data will be collected through a survey questionnaire based on previous research, utilizing a 5-point Likert scale. The theoretical framework for the study is based on the Resource-Based View (RBV) theory. The paper also emphasizes the importance of government support, educational institutions, and industry associations in providing training, financial assistance, and community involvement to bolster the homestay sector. Additionally, recommendations are made for enhancing English language proficiency among homestay entrepreneurs to effectively engage international tourists through social media. In conclusion, this study sheds light on the challenges and opportunities within the Sabah Homestay program, offering valuable insights for both scholars and practitioners. By addressing these challenges and harnessing the power of social media marketing, homestay entrepreneurs can contribute to the growth of the local economy while providing unique cultural experiences to tourists.

show abstract

Section: Challenges Faced By Homestay Entrepreneurs In Social Media M...mentioning

confidence: 99%

“…Entrepreneurial skills and knowledge in managing homestays are often lacking among owners. Research findings (Achten, 2014;Danthanarayana et al, 2021;Dash, 2022;Pusiran & Xiao, 2013;Pradhan et al, 2022) underscore the importance of proper training in homestay management.…”

Section: Lack Of Training In Managing Homestaysmentioning

confidence: 99%

Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework

Y. L.,

M. L.,

Chang

et al. 2024

IJARBSS

View full text Add to dashboard Cite

show abstract

“…The demand for visitors to explore a distinct atmosphere from metropolitan settings is met by tourism villages (Kim & Fesenmaier, 2014). The concept of a tourist village emerged from an endeavor to give tourists with rural living experiences and opportunities to connect with local people (Pradhan et al, 2022;Tan et al, 2018). A hamlet has natural and cultural potential and is marketed as a tourist attraction in the form of a tourist village (Auliah et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Do community entrepreneurial development shape the sustainability of tourist villages?

Hamdan,

Basrowi

2024

10.5267/j.uscm

View full text Add to dashboard Cite

This study looks at the role of community entrepreneurial development in mediating the linkages between geographical conditions, local wisdom, and traditional culture on the sustainability of tourism villages. In this study, this hypothesis was evaluated quantitatively. Respondents filled out a questionnaire as a research instrument. Village officials, the Tourist Awareness Group (Pokdarwis), and the community in Cikolelet Tourism Village, Banten Province, participated in this research. 140 individuals were selected for this study using purposive sampling, and the data were analyzed using a structural equation model (SEM). According to the conclusions of this study, geographical conditions, local wisdom, and traditional culture have a beneficial and statistically significant influence on community entrepreneurial development but do not directly affect the sustainability of tourism villages. Community entrepreneurial development influences the sustainability of tourist villages. Furthermore, community entrepreneurial development mediates the relationship between geographical conditions, local wisdom, and traditional culture on the sustainability of tourist villages. These findings recommend that tourism stakeholder cooperation between village officials, the Tourist Awareness Group, and the community must collaborate in the sustainability of the tourist village. This paper offers novelty by investigating community entrepreneurial development variables as mediators of the influence of geographical conditions, local wisdom, and traditional culture on the sustainability of tourist villages with exploratory quantitative analysis. In contrast, previous research only used explorative qualitative analysis, at least in the tourism sector, from an Indonesian perspective.

show abstract

“…Despite these challenges, Nepal's unique culture and heritage, along with its natural beauty, make it a popular destination among tourists. With the right strategies and policies in place, Nepal can continue to grow and develop its tourism industry, while also ensuring sustainable and responsible tourism practices (Bk et al, 2019;Pradhan et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Promoting Sustainable Tourist Behavior through Promotional Marketing

Devkota,

Gajdka,

Siwakoti

et al. 2023

JoTS

View full text Add to dashboard Cite

This study aims to investigate the current state of Bhaktapur, Nepal, as a tourist destination and how promotional marketing strategies can be used to increase the number of tourists visiting the area. The research uses the AIDA model to analyze Bhaktapur's promotional marketing as a tourist destination. 282 tourists were surveyed through the Kobo Toolbox app to gather information about their demographics and travel profiles. The data was analyzed using SPSS and SEM to find variations in groups and predict the impact of promotional marketing on sustainable tourism demand in Bhaktapur. The findings indicate that utilizing a range of promotional marketing strategies, such as social media, and targeting different demographic groups can be effective in attracting tourists and highlight the significance of tourism as a key source of foreign exchange revenue for Nepal and suggests that promoting Bhaktapur as a tourist destination can contribute to the country's economic growth. This study contributes to the rising interest in determining the Internet's significance as a commercial tool in the tourist industry. Internet is currently the primary method for hotels and other service-based enterprises to communicate with their clients. Thus, this study aims to fill a vacuum in the literature by demonstrating how to leverage the Internet and social media as part of a marketing strategy to build a sustained demand among visitors concerned with social concerns and the environment.

show abstract

The nexus between cultural tourism and social entrepreneurship: a pathway to sustainable community development in Nepal

Cited by 7 publications

References 40 publications

Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework

Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework

Do community entrepreneurial development shape the sustainability of tourist villages?

Promoting Sustainable Tourist Behavior through Promotional Marketing

Contact Info

Product

Resources

About