The Nexus Between Advertising and Trust: Conceptual Review in the Context of Halal Food, Malaysia
Asma Faisal,
Nor Azura Adzharuddin,
Raja Nerina Raja Yusof
Abstract:The rapidly expanding halal food market attracts both Muslim and non-Muslim consumers concerned with food safety and purity. This paper reviews existing research, focusing on advertising's pivotal role in meeting surging halal food demand and addressing challenges impacting consumer trust. Advertising plays a crucial role in building brand awareness and desire, facilitating communication between advertisers and consumers. Examining the multifaceted impacts of advertising, encompassing social, individual, and c… Show more
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