Public health: everyday interactions the National institute for Health and Care Excellence (NiCE) guidelines on the most appropriate generic and specific interventions to support attitude and behaviour change at population and community levels give a road map to all health professionals. 1 there is substantial evidence to demonstrate that changing people's health-related behaviour can have a major impact on some of the largest causes of mortality and morbidity, notwithstanding evidence that also shows that different patterns of behaviour are deeply embedded in people's social and material circumstances, and their cultural context. Within this journal, we have debated the challenges of behaviour change within numerous issues, however, at present, there is no strategic approach towards this topic across government, the National Health Service (NHS) or other sectors, and many different models, methods and theories are being used in an uncoordinated way. Percival suggests that using motivational interviewing skills may help people improve health behaviour where 'resist', 'Understand', 'listen' and 'Empower' are the principles to follow. 2 on the other hand, Brook et al. 3 suggest that the pioneering logic Model could be successful where solutions can be designed using an iterative approach, informed and guided by the target population. in this case, the research team is working with 'Hard-to-reach' women, which describes a diverse range of groups who often remain unreached by health services. these groups include those women facing socioeconomic disadvantages as well as ethnic minorities. the theme is continued within the meta-analysis by Yammine, 4 which reveals a serious lack of physical activity among the young population and adolescents residing in the United arab Emirates, being more significant in the female and UaE nationals groups. the author hopes that the lens on poor exercise involvement among young UaE residents will stimulate policymakers, but interestingly Phipps et al. 5 question policy initiatives and argue if the new Health research authority framework for England, designed to support the study of public health interventions, will go far enough. another paper within this issue highlights the potential of film to have far-reaching and meaningful impacts on public health. Botchway et al. 6 note that films generally are not seen as a genuine public health intervention and, although an integral part of everyday life, health researchers often shy away from using them due to the complexity of evaluation. Finally, the excellent paper by daykin sharing a delphi study on the Culture, Sport and Wellbeing (CSW) review, which is a collaboration between four UK universities and seeks to determine wellbeing impacts in culture and sport practices in diverse communities and contexts and establish how evidence can be used effectively to inform policy and practice decisions, is a useful addition to the behaviour change debate. 7 the researchers found support for quality standards in evidence review; however, the ambiv...