The proliferation of ethnic entrepreneurship varies not only from country to country, but also from sector to sector, from city to city, and – within cities – from neighbourhood to neighbourhood. In evaluating the interrelationship of ethnic entrepreneurship and urban governance, we discuss three specific points: ethnic variety and varieties; spatial levels in opportunities and constraints; and urban governance and institutions. In analysing the literature and positioning the four special issue articles in a spatiality‐governance framework, we identify ‘roads less travelled’. Finally, we suggest scholars to move forward along five distinct pathways.