2018
DOI: 10.9745/ghsp-d-18-00068
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The Net Promoter Score (NPS) for Insight Into Client Experiences in Sexual and Reproductive Health Clinics

Abstract: The NPS measures a customer's likeliness to recommend a company to a friend or colleague on a 0-to-10 scale. Pilot testing in 4 countries suggests the NPS can also be successfully used in nonprofit clinics and among low-literacy populations. Combining the NPS with client demographic and service-use data can provide a powerful tool for identifying populations for whom the client experience can be improved.

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Cited by 38 publications
(68 citation statements)
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“…According to the 2017 MSION client exit interviews, 54.2% of MSION clients knew which method they wanted before coming for the service, demonstrating the importance of community-level awareness raising, especially for a new and lesser-known method such as the LNG IUS. Recommendations from friends and family played an important role for LNG IUS social franchise clients, with almost 40% hearing about the LNG IUS from friends or family, suggesting a valuable role for LNG IUS “satisfied users” in awareness-raising and demand-creation activities 18 . This indicates that uptake may remain low until there is a critical mass of voluntary early adopters, which will require more demand-side activities and a longer time frame than were possible for this program.…”
Section: Discussionmentioning
confidence: 99%
“…According to the 2017 MSION client exit interviews, 54.2% of MSION clients knew which method they wanted before coming for the service, demonstrating the importance of community-level awareness raising, especially for a new and lesser-known method such as the LNG IUS. Recommendations from friends and family played an important role for LNG IUS social franchise clients, with almost 40% hearing about the LNG IUS from friends or family, suggesting a valuable role for LNG IUS “satisfied users” in awareness-raising and demand-creation activities 18 . This indicates that uptake may remain low until there is a critical mass of voluntary early adopters, which will require more demand-side activities and a longer time frame than were possible for this program.…”
Section: Discussionmentioning
confidence: 99%
“…A positive score is considered good; a negative score is considered bad [44]. This methodology has been used as a predictor of growth and an indicator of customer satisfaction in for-profit industries, and it provides insight into the client experience in nonprofit health care settings [45].…”
Section: Methodsmentioning
confidence: 99%
“…Results of presented case studies are very preliminary and based on NPS, which is not commonly used in academic research despite the value of NPS as a predictor or indicator of customer satisfaction and loyalty (https://www.lightercapital.com/blog/net-promoter-score-how-to-calculate-nps/). This opens a room for further studies to document the value of NPS, although there are some pioneer attempts (Koladycz, Fernandez & Gray, 2018), which are indicating that usage of NPS is "promising approach to gaining insight into the client experience" (p.1). If HR is to consider employees and/or future employees as clients and customer, then usage of NPS internally, within companies, is another quite untapped area for academic research.…”
Section: Future Research Directionsmentioning
confidence: 99%