“…Neoliberalism brings a market-led approach to universities that entails a regulating of education and the establishment of domains and controls that foster competition for resources and promotion possibilities (Connell, 2013;Molesworth, Nixon & Scullion, 2009). The focus on 'performativity' through measured outputs such as performance indicators, strategic planning, quality assurance and audits underscores this competition (Connell, 2013;Hummel, 2009;Olssen & Peters, 2005). Students, too, are viewed as consumers, associated with institutional over-attentiveness to curricula content in accordance with market costs which, Molesworth et al (2009) warn, may lead to a waning in intellectual, critical and reflective thinking.…”