The neighborhood advantage: exploring the impact of negotiation costs on transaction satisfaction in local second-hand trading platforms
Jisoo Park,
Mi-ah Lee,
Ha Youn Kim
Abstract:This study aimed to investigate the determinants of transaction satisfaction and intention to use local second-hand marketplace platforms, focusing on the impact of negotiation costs and the moderating influence of users’ sense of their neighborhood. Building on transaction cost theory, we conceptualized negotiation costs as a multidimensional construct that encompassed economic, performance, time, and psychological costs. Our findings revealed that economic and time costs had a significant negative effect on … Show more
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