The mid-ninetieth century witnessed a dramatic rise in celebrity culture. Celebrities from all walks of life popped up everywhere in the industrialized world and -through media-flew to underdeveloped nations. As celebrity itself is a construct, smart publicists started to look for new ways of enhancing celebrities' reputation. Among many ways, humanitarian work proved to have had a decisively positive effect on celebrities' place in the public eyes. Henceforth, we have witnessed celebrities intervene in different spheres of professional work like relief, medicine, education, gender equality, public policy, etc., in which they have no expertise. This paper argues that celebrities' engagements in different spheres of action is designed to serve celebrities themselves, and not those who are in need. As a result, we can increasingly see that some celebrities publish adds appealing followers to donate in exchange for nude photos of him/herself. Since celebrities work to serve themselves, they resort to images and image making, instead of dealing with the problem of poverty itself; this culminates in a situation in which we the audience concentrate on the celebrity, and not the problem he or she claims is trying to solve. I, therefore, call this pornography of poverty.