The need to achieve: Players' perceptions and uses of extrinsic meta-game reward systems for video game consoles

Cruz, Carlos; Hanus, Michael; Fox, Jesse

doi:10.1016/j.chb.2015.08.017

Cited by 74 publications

(74 citation statements)

References 19 publications

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“…Sub communities of players build their own culture, which helps them maintain trust and close relationships, but also excludes those perceived to be outsiders. Cruz et al 2017 Perception of game reward systems and achievement motivation…”

Section: Beltagui and Schmidt 2017 Online Social Games Community And Somentioning

confidence: 99%

Overcoming the monetization challenge in freemium online games

Beltagui¹,

Schmidt

Candi

et al. 2019

IMDS

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Purpose Online games based on a freemium business model face the monetization challenge. The purpose of this paper is to examine how players’ achievement orientation, social orientation and sense of community contribute to willingness to pay (WtP). Design/methodology/approach A multi-method study of an online game community is used. Interviews and participant observation are used to develop an understanding of social and achievement orientations followed by the development of hypotheses that are tested using survey data. Findings The findings indicate that a sense of community is positively related to WtP, whereas satisfaction or dissatisfaction with the service provider is not. The authors examine the moderating role of players’ achievement orientation and social orientation and find that while a stronger connection to the community may encourage achievement-oriented players to pay, the opposite is indicated for socially oriented players. Practical implications Decision makers need to understand that not all players are potential payers; while socially oriented users can help to maintain and grow the community, achievement-oriented players are more likely to pay for the value they extract from the community. Originality/value While communities are held together by people with common interests, which intuitively suggests that WtP increases with the strength of connection to the community, the authors find this only applies in the case of players with an achievement orientation. For those with a social orientation, WtP may actually decrease as their connection to the community increases. These perhaps counter-intuitive findings constitute a novel contribution of value for both theory and practice.

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Section: Beltagui and Schmidt 2017 Online Social Games Community And Somentioning

confidence: 99%

Overcoming the monetization challenge in freemium online games

Beltagui¹,

Schmidt

Candi

et al. 2019

IMDS

View full text Add to dashboard Cite

show abstract

“…The intention to use is not perceived homogeneously across gamification, serious games, social games, simulation games, and games-for-a-purpose. Players defined the meta-game reward system as a beneficial system due to the evoked set of feelings related to pleasure, self-esteem and social status (Cruz, Hanus, & Fox, 2017). Due to game elements diversification the frequency of expressions such as game mechanics, game dynamics and aesthetics appeared to be high.…”

Section: Literature Reviewmentioning

confidence: 99%

Customer game experience impact on gamification and online purchasing

Haziri

Shabani

Chovancová

2019

Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2

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PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

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“…Therefore, current studies clarify that gamification approaches should focus more closely on intrinsic motivation. Cruz et al (2015) explain that motivation caused by extrinsic gamification elements is just short-term. While previous research studies primarily used badges in LMSs for motivating extrinsically, our results indicate, that users of LMSs do not prefer badges.…”

Section: Rq 22: Which Gamification Elements Would Users Of Lmss Combmentioning

confidence: 99%

The Agony of Choice Analyzing User Preferences Regarding Gamification Elements in Learning Management Systems

2016

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Gamification is an approach to motivate users of information systems by implementing game elements. Despite its potentials, the use of gamification in practice has also received criticism because most gamification elements are integrated into systems without considering the preferences of the respective users and without considering contextual aspects. Hence, we aim at identifying which elements users of learning management systems prefer. Furthermore, we want to identify their preferences regarding the amount and combination of gamification elements. To identify user preferences, we conducted a discrete choice task among learning management system users following the best-worst scaling method. Our results show that users prefer a bundle of four gamification elements: level, goals, status, and points. This is especially interesting since popular elements, such as a leaderboard or badges, are not most preferred. This highlights the need to consider user preferences and contextual aspects to ensure a successful implementation of gamification elements.

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The need to achieve: Players' perceptions and uses of extrinsic meta-game reward systems for video game consoles

Cited by 74 publications

References 19 publications

Overcoming the monetization challenge in freemium online games

Overcoming the monetization challenge in freemium online games

Customer game experience impact on gamification and online purchasing

The Agony of Choice Analyzing User Preferences Regarding Gamification Elements in Learning Management Systems

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