1996
DOI: 10.1016/s0007-6813(96)90006-3
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The need for linguistic proficiency in global business

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Cited by 8 publications
(3 citation statements)
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“…Research in psychology (Swagler and Ellis 2003), sociology (Tainer 1988), and sociolinguistics (Gallois et al 1995;Gumperz and Cook-Gumperz 1982) has identified language fluency as an important variable influencing the success of crosscultural interactions. Even while nonnatives attempt to adapt their behavior to accommodate to norms of a foreign setting, they are engaged simultaneously in a linguistic struggle to navigate this foreign setting with the uncertain vehicle of a nonnative tongue (Babcock and Du-Babcock 2001;Ferraro 1996). I focus specifically on the effect of language fluency, and poor language fluency in particular, on the evaluation of culturally inappropriate behavior.…”
Section: Brandeis Universitymentioning
confidence: 99%
“…Research in psychology (Swagler and Ellis 2003), sociology (Tainer 1988), and sociolinguistics (Gallois et al 1995;Gumperz and Cook-Gumperz 1982) has identified language fluency as an important variable influencing the success of crosscultural interactions. Even while nonnatives attempt to adapt their behavior to accommodate to norms of a foreign setting, they are engaged simultaneously in a linguistic struggle to navigate this foreign setting with the uncertain vehicle of a nonnative tongue (Babcock and Du-Babcock 2001;Ferraro 1996). I focus specifically on the effect of language fluency, and poor language fluency in particular, on the evaluation of culturally inappropriate behavior.…”
Section: Brandeis Universitymentioning
confidence: 99%
“…Negotiator communication skills, such as foreign language proficiency, were also recognised as important factors in international business negotiations with the focus of studies’ ranging from semantic issues to the ability to understand foreign cultures (Adachi, 1998; Ferraro, 1996; Graham, 1993; Osland, 1990; Simintiras, 2000; Swift, 1991; Tung, 1991). Researchers also examined foreign accent and found that it affected source credibility in international communications (Tsalikis et al , 1991).…”
Section: Discussion Of Issues Addressedmentioning
confidence: 99%
“…Language competency has become an important issue to study because much of the world's business is now carried out using multiple languages (see Ferraro, 1996). English has emerged as the world's prominent linking language in international business communication (Crystal, 1997;Kameda, 1996), and individuals from around the world are learning English in order to fulfill this linking role.…”
Section: International Business Communicationmentioning
confidence: 99%