The Need for Interactive Technology in Brunei Museum: An Empirical Study of Visitor Experience

Abstract

This article aims to understand visitor experience in Brunei Museum and gauge visitors' views on interactive technology in museums with regards to satisfaction. Based on a sample of 129 respondents, a quantitative study was conducted, and the findings conclude that contemporary museum initiatives have a minimal impact on visitors' levels of satisfaction. With only the aspects of meaningful experience and learning outcomes being successfully practised, visitors perceived Brunei Museum as old-fashioned and offering little by way of interactive engagement. The need for interactive exhibitions with passive and active technologies should positively impact the visitor's social experience. This article contributes to the literature addressing the social experience phenomenon in a cultural, educational, and touristic context. It also provides important implications for managers involved in the design and management of technology-empowered tourism experiences.