The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam

Maruyama, Masayoshi; Trung, Le Viet

doi:10.1016/j.jretconser.2009.08.006

Cited by 25 publications

(23 citation statements)

References 29 publications

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“…Overall Expereince on MOP Bazaar college students on their behavior as well as purchase trend. The findings of our study were consistent with other studies [2,3]. Even though many Medias like T.V, newspaper are there, friends were the major source of information about the M.O.P.…”

Section: Resultssupporting

confidence: 93%

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A Questionnaire Based Evaluation of College Students - Perception, Feedback and Marketing Impact on M.O.P. Bazaar

Murali¹

2017

IJIMS

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Section: Resultssupporting

confidence: 93%

“…Hence student's perception plays a role in the success of business strategy. College students buying behavior for food, accessories and others has always been influenced by sociodemographic factors like age, gender etc [2]. Cultural and demographic factors can affect the over-all student's attitudes towards any bazaar.…”

mentioning

confidence: 99%

A Questionnaire Based Evaluation of College Students - Perception, Feedback and Marketing Impact on M.O.P. Bazaar

Murali¹

2017

IJIMS

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“…Commodity fairs are a common culture in Asian countries. Tourists from countries such as Thailand, Taiwan, and Hong Kong enjoy visiting commodity fairs (Maruyama & Trung, 2010). Commodity fair is a fixed trading venue for the concentration of commodities.…”

Section: Influence Of Festival Commodities On Festival Attractivenessmentioning

confidence: 99%

Influence of the Preference Factor on the Behavior Patterns of Participation in Festival Activities

Wu¹

2018

IJMS

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Festival activity marketing is one of the most popular tourism strategies around the world. Festival activities combined with marketing for interacting and communicating with the tourists, can enhance tourists’ preferences and impressions on the tourism destinations and it becomes an important source in leading the development of regional economic. Festival activities held in each and every region shall be coordinated with relevant factors to integrate into distinguishing features and be implanted deeply into people’s mind, and only after different marketing strategies are prepared for tourists with different preferences, can the best result of festival activities be achieved.This study mainly discusses whether there are any difference in the pattern of associations of the tourist groups with different preference on festival activity in regards to relevant factors on festival activities, festival attractiveness, tourists’ cognitive values, and behavioral intention. The result witnesses that: (1) the cognitive value of tourist groups with high preference for festival activities further promotes their behavioral intention for participating in festival activities; (2) tourist groups with medium preference for festival activities feel attracted by the favorable atmosphere of the environment, which fosters their intention to participate in festival activities. Therefore, suitable and satisfactory festival marketing strategies shall be established for different types of tourist division.

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“…In India, the informal sector dominates the formal sector in the labor market, though both the terms "formal sector" and "informal sector" have been used interchangeably as "organized sector" and "unorganized sector", respectively (Maruyama & Trung, 2010). The first major report of the National Commission for Enterprises in the Unorganized Sector (NCEUS, 2007) entitled "Report on Conditions of Work and Promotion of Livelihoods in Unorganized Sector" brought to light that nearly 92% (about 422 million of the total workforce of about 457 million in 2004 -2005) comprised unorganized workers.…”

Section: Background Of Informal Street Vendingmentioning

confidence: 99%

Are Street Vendors Really Innovative Toward Self-service Technology?

Kaushik

Rahman

2015

Information Technology for Development

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Street vending has acquired great importance in present times. This study attempts to link consumer innovativeness (CI) to street vending -an ancient occupation now emerging as a new market form using technology and innovation. The study investigates the behavior of street vendors (a group hypothesized to enjoy more innovativeness than those with similar socioeconomic backgrounds) regarding adoption of self-service technologies (SSTs) in the retail banking industry. In addition to primary research instruments, in-depth interviews were conducted with representatives of the two groups under study (street vendors and formal wage workers) to determine their awareness levels, usage, primary sources of information and reasons behind the adoption of the three SSTs considered along with their dependence on opinion leaders for making adoption decisions. Findings reveal that compared to formal wage workers, street vendors exhibit lower levels of innovativeness toward SSTs, and consumers are driven by three prime correlates of age, gender and income. Further, informal groups of street vendors earn higher income despite being less qualified technically or otherwise than the formal sector wage earners within their social class. These results will help practitioners revisit their existing marketing strategies and policies to increase the reach of self-service technology among urban lower middle class in India.

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The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam

Cited by 25 publications

References 29 publications

A Questionnaire Based Evaluation of College Students - Perception, Feedback and Marketing Impact on M.O.P. Bazaar

A Questionnaire Based Evaluation of College Students - Perception, Feedback and Marketing Impact on M.O.P. Bazaar

Influence of the Preference Factor on the Behavior Patterns of Participation in Festival Activities

Are Street Vendors Really Innovative Toward Self-service Technology?

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