“…The use of PLS‐SEM has increased exponentially in a variety of research disciplines, eg, IS research (Henseler, Ringle, & Sarstedt, ; Ringle, Sarstedt, & Straub, ), strategic management (Hair, Sarstedt, Pieper, & Ringle, ), operations management (Peng & Lai, ), accounting (Lee, Petter, Fayard, & Robinson, ), online social behaviour (James, Lowry, Wallace, & Warkentin, ), and organizational research (Sosik, Kahai, & Piovoso, ), and has several advantages in many situations, eg, when the data are not normally distributed, when sample sizes are small, or when complex models with many model relationships and indicators are estimated (Hair, Hult, Ringle, & Sarstedt, ; Wetzels, Odekerken‐Schroder, & Van Oppen, ). Furthermore, PLS‐SEM allows simultaneous testing of the measurement model and the estimation of the structural model (Xu, Benbasat, & Centefelli, ). In contrast to covariance‐based approaches, the evaluation of the measurement and structural model results in PLS‐SEM build on a set of nonparametric evaluation criteria.…”