The Narrative Policy Framework: A Traveler’s Guide to Policy Stories

Schlaufer, Caroline; Kuenzler, Johanna; Jones, Michael D.; Shanahan, Elizabeth A.

doi:10.1007/s11615-022-00379-6

Cited by 31 publications

(30 citation statements)

References 84 publications

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“…The members of our research team developed three types of messages, using themes and language they heard in gun owner testimonies online and in conversations with gun owners. In experiments 1 and 2, messages followed the Narrative Policy Framework, which suggests that all policy narratives have generalizable structural elements such as a setting, characters (such as heroes, villains, and victims), a plot, and a moral of the story (Jones and Shanahan 2014 ; Schlaufer et al 2022 ). They were written from the perspective of a gun owner who faced a challenge and presented a firearm violence prevention policy as a solution.…”

Section: Methodsmentioning

confidence: 99%

The effectiveness of value-based messages to engage gun owners on firearm policies: a three-stage nested study

Boine

Siegel

Maiga³

2022

Inj. Epidemiol.

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Background Although gun owners overwhelmingly support violence prevention policies, they are hesitant to speak up publicly to advocate for these policies. We tested a series of communication messages on gun owners’ level of support for various firearm violence prevention policies and on their willingness to engage in gun violence prevention advocacy. Methods We conducted three consecutive experiments, testing a total of thirteen messages on a sample of gun owners over 18 years old who live in the U.S. The first was a random experiment, the second a quasi-experiment, and the third a randomized control trial. The goal of having these varied methods was to develop messages applicable to different contexts with different levels of information about the audience. Results The most effective message was a script showing respect for gun owners’ decisions to purchase a firearm and proposing a balanced policy roadmap to end gun violence, which led to an increase in gun owner’s willingness to engage in eight different advocacy activities. We also found a value-based message conveying loyalty to increase support for domestic violence related prohibitions and willingness to engage in advocacy for gun violence prevention policies. Conclusions Public health professionals need to develop communication strategies that are aligned with gun owners’ values and that affirm respect for gun culture and for gun owners’ decisions to own a gun.

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Section: Methodsmentioning

confidence: 99%

The effectiveness of value-based messages to engage gun owners on firearm policies: a three-stage nested study

Boine

Siegel

Maiga³

2022

Inj. Epidemiol.

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“…The NPF has asserted that the framework is readily transportable to varying policy and political contexts (Smith-Walter and Jones 2020 ). Caroline Schlaufer, Johanna Künzler, Michael D. Jones, and Elizabeth A. Shanahan ( 2022 ) contribute to this special issue by examining how extensively and in which contexts the NPF has already been used. Through a comprehensive review of extant NPF studies, they identify 157 scholarly applications of the framework up to July 2021.…”

Section: Contributions To This Special Issuementioning

confidence: 99%

Public Policy Research—Born in the USA, at Home in the World?

Bandelow

Herweg

Hornung

et al. 2022

Polit Vierteljahresschr

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Public policy emerged as an academic subfield in the United States after the second World War. The theoretical foundations of the discipline are essentially based on analyses of Anglo-Saxon policies and politics and were originally aimed at providing knowledge for the policy process of pluralistic democracies. Given the increasing transfer of the subject and related approaches to other countries, it is necessary to clarify how suitable theories, goals, and methods of policy research are applied in other contexts. What needs to be considered when transferring theories of the policy process, and what can be learned from existing applications of the various approaches in different settings? The compilation of contributions on selected theoretical public policy lenses and their transfer to other countries and regions provides a nuanced answer to these questions.

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“…To capture the characteristics of reputational communication in the public realm, we analyze narratives (Kuenzler 2021;Schlaufer et al 2022). Narratives are stories we tell each other in our everyday lives.…”

Section: Public Reputation Management and Policy Narrativesmentioning

confidence: 99%

How to Manage Organizational Reputation when Under Attack: Learnings from the Child and Adult Protection Authorities

Kuenzler¹,

Stauffer²,

Sager

2022

Yearbook of Swiss Administrative Sciences

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What does the reputation management of a public authority look like under extreme conditions? The present article studies the Swiss Child and Adult Protection Authorities (CAPA), which experienced a major reputational crisis after a mother killed her two children in 2015 and accused the CAPA of bearing responsibility. We use the CAPA as one of the most contested public organizations in Switzerland to study reputation management when a public authority is under severe attack and draw learnings for public organizations in similar situations in the future. Applying the Narrative Policy Framework (NPF) in a content analysis to newspaper articles from the Germanspeaking part of Switzerland, we examine narratives uttered by CAPA representatives. Furthermore, by comparing the CAPA's communication with a similar case in the Romandie, we draw general lessons for public organizations that want to improve their reputation management and crisis communication. The results show how in German-speaking Switzerland, negative media reports increased sharply and caused lasting damage to the CAPA's reputation. By contrast, the scandal in French-speaking Switzerland did not lead to a full-blown crisis. Our findings underscore the need for public organizations to speak up when under attack, to build up the respective communication skills and resources and to employ positive narratives with shiny hero characters rather than negative narratives emphasizing villains. ABSTRAKTWie sieht das Reputationsmanagement einer Behörde unter Extrembedingungen aus? Der vorliegende Artikel untersucht die schweizerischen Kindes-und Erwachsenenschutzbehörden (KESB), die eine schwere Reputationskrise erlebten, nachdem eine Mutter im Jahr 2015 ihre beiden Kinder getötet und die KESB beschuldigt hatte, dafür verantwortlich zu sein. Wir verwenden die KESB als eine der am stärksten umstrittenen öffentlichen Organisationen in der Schweiz, um zu untersuchen, wie Reputationsmanagement aussieht, wenn eine öffentliche Behörde massiv angegriffen wird, und um Lehren für öffentliche Organisationen in der Zukunft zu ziehen, wenn sie sich in ähnlichen Situationen wiederfinden. Wir untersuchen Narrative von KESB-*Author affiliations can be found in the back matter of this article 52 Kuenzler et al.

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The Narrative Policy Framework: A Traveler’s Guide to Policy Stories

Cited by 31 publications

References 84 publications

The effectiveness of value-based messages to engage gun owners on firearm policies: a three-stage nested study

The effectiveness of value-based messages to engage gun owners on firearm policies: a three-stage nested study

Public Policy Research—Born in the USA, at Home in the World?

How to Manage Organizational Reputation when Under Attack: Learnings from the Child and Adult Protection Authorities

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